Merck Animal Health and American Hereford Association Announce Five-Year Educational Partnership

May 19, 2020

KANSAS CITY, Mo. – Merck Animal Health (known as MSD Animal Health outside the United States and Canada) announces its five-year partnership with the American Hereford Association (AHA) to educate members and cattle producers on the importance of animal health programs in maximizing cattle’s genetic potential. Through the partnership, Merck Animal Health will lead educational […]


Beef Consumers Seek Transparency, Brand Trust

May 11, 2020

Understanding what motivates consumers in their beef purchases. KANSAS CITY, Mo. – Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with cattle producers at […]


Team USA Takes Third Place in Young Breeders Competition

April 10, 2020

Kansas City, Mo — Team USA traveled to Queenstown, New Zealand, to compete in the Young Breeders Competition during the 2020 World Hereford Conference, Mar. 7–13. Abigail Spindle, Stanley, N.M.; Taylor Belle Matheny, Mays Lick, Ky.; Tyler Allan, Schulenburg, Texas; and Keayla Harr, Jeromesville, Ohio, were the four National Junior Hereford Association (NJHA) members representing […]


New Feeder Calf Marketing Service Creates Opportunity for Hereford Cattle

March 5, 2020

Kansas City, Mo. — Hereford producers will have access to more marketing outlets for their feeder cattle thanks to a new partnership between the American Hereford Association (AHA) and S= Cattle Co., a cattle-buying business owned and operated by Nolan Stone and based in Eaton, Colo. Through this partnership, AHA field representatives will locate and […]


Adding Value at Every Step: AHA Announces New Opportunities for 2020

February 19, 2020

SAN ANTONIO — The American Hereford Association (AHA) is capitalizing on the documented strengths of Hereford genetics to provide new opportunities for cattle producers looking to improve their marketing and management. AHA team members shared the Association’s new initiatives at a media briefing held Feb. 6 during the 2020 Cattle Industry Convention and National Cattlemen’s […]


Hereford Champions Named in Fort Worth

February 13, 2020

KANSAS CITY, Mo. — GKB EJE Bellator 8072 ET won the grand champion horned bull title and KLD RW Marksman D87 ET took grand champion polled bull honors at the Fort Worth National Hereford Show Feb. 3, 2020, during the Fort Worth Stock Show and Rodeo in Fort Worth, Texas. Jason Hoffman, Thedford, Neb., judged […]


Innisfail Farm Purchases Foundation Female to Support Future Leaders

January 28, 2020

KANSAS CITY, Mo. — PCC New Mexico Lady 8170 sold for $70,000 to benefit the Hereford Youth Foundation of America’s (HYFA) Growing a Lasting Legacy Campaign, Jan. 17, at the Mile High Night Sale during the National Western Stock Show. The Lot 1 Foundation Female has highlighted the national Hereford sale in Denver for more […]


Mile High Night Hereford Sale Grosses $471,800

January 27, 2020

DENVER — After the stage was set, the Mile High Night National Hereford Sale once again drew the attention of the crowds attending the 2020 National Western Stock Show in Denver. After the final strike of the gavel from auctioneer Joe Goggins, 21.33 live lots travelled through the ring to average $14,252. The sale featured […]


Robyn Kelley Samsel Named Hereford Herdsman of the Year

January 23, 2020

DENVER — Robyn Kelley Samsel, Cloverdale, Ind., was honored as the 2020 Hereford Herdsman of the Year at the National Hereford Show during the National Western Stock Show. After votes were cast by fellow Hereford herdsmen and breeders, the award was announced prior to the selection of the grand champion polled Hereford female on Jan. […]


Dominating Denver: SR Dominate Named Supreme Champion at the 2020 National Western Stock Show

January 23, 2020

DENVER – The red and white breed put on a spectacular display at the National Western Stock Show (NWSS), Jan. 15-18, as SR Dominate 308F ET captured the supreme title of the National Hereford Show in Stadium Arena. A total of 284 head (94 bulls and 190 females) were exhibited on the “Hill” in Denver […]