Built on Tradition. Engineered to Sustain.
Register purebred Hereford cattle, providing verified pedigree documentation and maintaining the integrity of the breed’s herd book which was established in 1881.
Conduct ongoing breed-wide genetic evaluation and provide genetic selection tools for purebred Hereford breeders and commercial users of Hereford genetics.
Conduct relevant third-party research documenting the genetic and phenotypic performance of Hereford and Hereford-influenced cattle, relative to other beef breeds.
Share the breed’s benefits with cattle producers via national advertising, social media, cattle exhibitions and industry events, as well as AHA’s Hereford World and Baldy Advantage publications.
Provide AHA members with communications and promotions tools to help them serve their purebred and commercial customers.
Add value and marketing opportunity for Hereford and Hereford-influenced cattle through Certified Hereford Beef® — one of the largest premium brand beef programs in the United States — as well as a variety of commercial cattle verification programs.
Cultivate breed and industry leadership. This begins with conferences, contests and educational opportunities through the National Junior Hereford Association and extends through the Hereford Seedstock Academy where young, established Hereford breeders delve into each sector of the beef cattle industry.
A breed to fill the need as the nation rebuilds the beef cow herd. Hereford breeders’ are at the threshold of a historic opportunity.
Fertility is an important trait for seedstock and commercial herds alike. Documented research and rancher tested success has shown the positive impacts Hereford genetics can have on fertility. Nate Frederickson, Spearfish, S.D., has seen firsthand the power of the Hereford-influenced female.
Leveraging the traits the Hereford breed has to offer is the foundation of Merritt Ranch. Joseph Merritt, Porterville, Calif., has seen the added docility, fertility and longevity that belongs to Hereford genetics.
Powered by the American Hereford Association, 1881, has a mission to share stories of the breed’s rich history in the beef industry, connect with the faces behind the bald face and share the progress that has impacted operations across the country. Check out our latest episode.
Mt. Vernon, SD
Cottonwood Falls, KS
Ft Cobb, OK
Kansas City, MO
KANSAS CITY, Mo. – Landgren Ranch, Bartlett, Neb., exhibited the champion Hereford carload on Friday, Jan. 12, during the 2024 National Western Stock Show (NWSS) in Denver, Colo. Coyote Ridge Ranch, LaSalle, Colo., claimed top …
KANSAS CITY, Mo. — Melissa Grimmel Schaake, Manhattan, Kan., was honored as the 2024 Hereford Herdsman of the Year at the National Hereford Show during the fourth annual Cattlemen’s Congress hosted in Oklahoma City, Okla. After …