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Annual Meeting

The American Hereford Association Annual Membership Meeting and Conference is held each fall in Kansas City, Mo., and brings together the membership for a trade show, educational sessions, Honorees Reception and meeting where three new members of the Board of Directors are elected. Over 500 Hereford enthusiasts will flood the streets of Kansas City for a weekend full of celebrating the breed, the industry, and its producers. In 2025, the event takes on added significance as it will be held in conjunction with the prestigious World Hereford Conference, making it an unforgettable gathering for Hereford enthusiasts from around the globe.

World Hereford Conference

Make plans to join us for the 2025 World Hereford Conference, a truly special event held in conjunction with the American Hereford Association’s Annual Membership Meeting and Conference, October 22-26, at the Kansas City Marriott Downtown. Registration and payment are required to attend World Hereford Conference events, but the American Hereford Association Annual Meeting on Saturday, Oct. 25 is free and open to all, but we ask that you register through the World Hereford Conference platform.

Event Registration

The 2025 World Hereford Conference and accompanying pre- and post-tours present a unique opportunity to engage with Hereford enthusiasts from around the world in a celebration of the breed.

Please note that registration and payment are required for most conference events. However, the American Hereford Association Annual Membership Meeting and Saturday’s events are free and open to all, with registration required.

Comprehensive registration details and à la carte options are available below. Secure your registration early, as prices increase on April 1, 2025.

World Hereford Conference

$750 (price increases April 1, 2025)

Full Registration for the World Hereford Conference includes transportation to and from hotel for the Evening Beef Festival hosted at the American Hereford Association headquarters on Wednesday evening, and other events at the American Royal facilities; meals including (Wednesday's Evening Beef Festival), three breakfasts, lunch on Thursday and Friday, Friday evening's Global Celebratory banquet, educational sessions and access to trade show. Lunch on Saturday is not included but a wide variety of local favorites will be available at the American Royal. Hotel accommodations are NOT included.

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Welcome Reception & Evening Beef Festival

$150 (price increases April 1, 2025)

Join domestic and international Hereford breeders at the American Hereford Association’s home base to kick off the World Hereford Conference, tour the Association headquarters and take in the rich history of the Hereford breed. Certified Hereford Beef® will be available with wine and whiskey pairings to taste from across the United States, along with local entertainment. Transportation to the headquarter hotel and from the event is included.

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Thursday Event Pass

$300 (price increases April 1, 2025)

The Thursday Event Pass is perfect for those who can only attend a portion of the event. This pass will include continental breakfast and lunch, along with access to a robust set of educational sessions hosted during the day and access to the trade show. Hotel accommodations are NOT included. (Can be combined with other a la carte options.)

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Friday Event Pass

$400 (price increases April 1, 2025)

The Friday Event Pass is a chance to take part in education and a night of entertainment with fellow Hereford breeders. This pass will include continental breakfast and lunch, along with access to a dynamic set of educational sessions hosted during the day and access to the trade show. Included in the Friday Event Pass is a ticket to the Global Celebratory Banquet, which is sure to be a highlight of the event. Hotel accommodations are NOT included. (May be combined with other a la carte options.)

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Global Celebratory Banquet

$200 (price increases April 1, 2025)

Embark on an unforgettable evening as Hereford enthusiasts from around the world come together to celebrate a shared passion for the breed. Join us to exchange ideas, forge friendships and celebrate the global impact and rich heritage of Hereford cattle.

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Saturday Event Pass

Free to attend, but must register by Sept. 1, 2025.

Join us on Saturday for a jam-packed day celebrating the Hereford breed. We’ll kick off the morning with breakfast, awards ceremonies for high-achieving Hereford breeders and the AHA Annual Membership Meeting. On Saturday afternoon, winners of the Young Breeders Competition will be announced at the American Royal Complex, followed by the National Junior Hereford Association female show and International Genetics Sale.

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Pre & Post Tours

Make the most of your 2025 World Hereford Conference experience by participating in the exclusive pre- and post-conference tours, which provide a unique opportunity to visit Hereford operations and learn about the U.S. cattle industry. We invite all domestic breeders to join these tours and immerse themselves in the rich heritage of the Hereford breed.

Headquarter Hotel Information


Kansas City Marriott Downtown

200 W 12th St.
Kansas City, MO 64105

Phone: 816-421-6800

Reservation cut-off: September 24, 2025 (Room block availability is limited and on a first-come, first-served basis. Reservations are not included in Word Hereford Conference registration. Please note that securing a room within the block is not guaranteed.)

The hotel garage has a clearance of 6’6”. The spaces in the Marriott garage do not accommodate dual rear wheeled trucks.

Event Schedule

The World Hereford Conference will take place Oct. 22 – 26, 2025. Registration and payment are required to attend World Hereford Conference events, but the American Hereford Association Annual Meeting on Saturday, Oct. 25 is free and open to all, but we ask that you register through the World Hereford Conference platform.

Details will be added as they become available. Please note the event schedule is subject to change.

Young Breeder's Competition


Each country at the World Hereford Conference can have a team of four young breeders to take part in the Young Breeder’s Competition hosted at Kansas State University, Manhattan, Kan. Contestants will take part in a variety of skills based events centered around the United States agriculture industry. To conclude the competition, youth will participate in a fitting and showmanship competition at the American Royal on Oct. 25, 2025. The winners will be crowned at the closing reception. Details for the event will be posted as they become available. 

The Cottonwood Springs Farm Young Breeder's Global Education and Leadership Endowment has been created to assist with young leaders and members of the National Junior Hereford Association (NJHA) and AHA who wish to attend and compete in the Young Breeder's Competition, representing the United States. Additionally, the OXO World Travelers Scholarship will assist in these costs and fees for the one-two teams that are selected on behalf of the United States.

Contestants must be between 18 to 26 years of age as of October 19, 2025. All teams must have 4 competitors and the teams will be created by the chosen applicants of the AHA staff. Applicants apply as an individual.

Applications for the Young Breeder's Competition - United States Teams will open on Feb. 1, 2025 and be due April 15, 2025.

Allied Industry Partners


Thank you to the following allied industry partners for supporting the World Hereford Conference. A special thank you to Merck Animal Health for their generous commitment as the title sponsor of our event.

Find CHB served at local restaurants and on display in these retail cases.

Hereford House
Independence

19721 East Jackson Drive
Independence, MO 64057

Zona Rosa

8661 North Stoddard Avenue
Kansas City, MO 64153

Shawnee

17244 Midland Drive
Shawnee, KS 66217

Pierpont's At Union Station

30 West Pershing Road
Kansas City, MO 64108

The Majestic Restaurant

931 Broadway Blvd
Kansas City, MO 64105

Hen House Market

11721 Roe Ave
Leawood, KS 66211

Mr. Brews Taphouse

3140 Iowa St. Ste 106
Lawrence, KS 66046