Welcome to the American Hereford Association Media Center. Marketing Hereford genetics to commercial cow-calf producers with a cohesive message is essential for the breed to capitalize on the historic national herd rebuilding opportunity.
This resource section includes the national ad campaign, photos, videos, program ads, publication inserts and more at the click of a button. These assets are available for members to use in sale catalogs, state directories, websites, social media, publication advertising, etc. With a shared mission to promote the Hereford breed, utilizing these assets will amplify the breed’s message. The more breeders share Hereford’s concise, compelling key messages — the louder the unified voice — the more opportunity there will be to expand market share individually and collectively.
Ongoing multi-year research at the University of Illinois Urbana-Champaign (UIUC) details the advantages of Hereford-sired F1 black baldy females across generations, compared to straightbred commercial Angus females. For instance: 14% more first-calf weaning rate, 18% more bred back as 2-year-olds and 13% more remained in the herd as 4-year-olds. AHA’s new advertising campaign embodies these realities with a direct, powerful message — Hereford genetics stamp baldies with the indelible white face, which signifies more docility, fertility, longevity and efficiency.
Marketing Hereford genetics to commercial cow-calf producers with a cohesive message is essential for the breed to capitalize on the historic national herd rebuilding opportunity. 1881: A Historic Opportunity provides the foundation for this cohesive message. The American Hereford Association (AHA) unveiled the 1881 booklet at the 2022 Educational Forum and Annual Membership Meeting, and it was included with the December 2022 issue of Hereford World.
U.S. Hereford breeders continue to significantly improve carcass quality while maintaining the breed’s maternal superiority and production efficiency. Results from the American Hereford Association (AHA) National Reference Sire Program (NRSP) underscore the progress — 300 straight- bred Hereford steers — 100% Choice and Prime.
Learn about relevant breed and industry information through frequently released press releases. Industry media and members are encouraged to publish these releases where they see fit.
Commercial producers in the West, were asked about the value Hereford genetics offer in creating feeder cattle and replacement females. These testimonials, served as a foundation for advertising inserts, all aimed directly at commercial cow-calf producers. Inserts included the documented advantages of heterosis, as well as the those of Hereford-sired F1 black baldies compared to straightbred black Angus cattle. The inserts also highlight the breed’s inherent genetic advantages of efficiency, fertility, longevity and docility. As testimonials from other regions are collected, more publication inserts will be made available.
Inserts can be downloaded below or pre-printed copies can be ordered here.
Hereford breeders and, commercial cattlemen and women, alike have a compelling message to share about the breed’s the economically relevant traits that drive profitability. In this collection of videos fertility, longevity, efficiency, docility and sustainability are consistent messages. Download these videos to use for farm or ranch websites, social media or to text to potential customers.
Every day. Every calf. Each moment. Each decision. All adds up to current and future opportunities for the Hereford breed as increased commercial use drives growing demand.
An inherent advantage – make your decisions count with Hereford genetics.
For almost three centuries, beef cattle producers have relied on Hereford genetics for maximum production and environmental efficiency — the breed with unrivaled hybrid vigor, longevity, disposition and fertility.
Adding value to both steer and heifer calves, Hereford genetics have secured their spot as the essential component to complimentary crossbreeding.
Efficiency Pays. Numbers Matter. A breed to fill the need as the nation rebuilds the beef cow herd. Hereford breeders’ are at the threshold of a historic opportunity.
Sunup to sundown, day after day, U.S. cattlemen and women answer the call to care for both land and livestock. For nearly three centuries, producers have relied on Hereford genetics to do so with maximum efficiency — doing more with less, feeding more with less.
Hereford genetics power the industry’s sought after F1 female and add profitability to Hereford-influenced feeder cattle. Now is the time to find a Hereford bull to take advantage of the benefits cattlemen are documenting across the country.
Hereford Heterosis – more pounds and less cost. Take advantage of the efficiency, fertility, longevity and docility Hereford has to offer.
Circle B LLC stands as a stellar example of how progressive commercial cattlemen can increase profitability through Hereford’s added heterosis and the baldy advantage. Recognized as the 2023 American Hereford Association Commercial Producer of the Year, Circle B’s F1 cattle reflect the family’s commitment to artfully melding progressive ideas with proven tactics and business savvy with industry tradition. The operation’s use of Hereford genetics pays off in the bull pen, at feeder calf sales, for their repeat buyers and in their budding replacement female market.
The Nebraska Hereford Association is excited to offer quality Hereford and Hereford-Influenced genetics on a platform that can meet the needs of buyers at the Burwell Livestock Market in Burwell, Neb. Contact Aaron Friedt – North Central Region for more information.
“If this is available to you, you need to take advantage of it,” Brent Smith, Redfield, Kan.
Adding value to producers’ bottom line is the goal of every Hereford-Influenced sale across the country. Join producers in consigning Hereford and Hereford-Influenced cattle to a sale near you.
“Hereford’s have always had a spot here in Oklahoma,” Jarrid Herrmann, Cherokee, Okla.
With a vision to form a new marketplace for Hereford feeder cattle in Oklahoma, the team at Cherokee Sales Co. is excited to host the Special Hereford Feeder Calf Sale at their facilities in Cherokee, Okla. on April 19.
Hereford genetics power the industry’s sought after F1 female and add profitability to Hereford-influenced feeder cattle. Now is the time to find a Hereford bull to take advantage of the benefits cattlemen are documenting across the country.
Utilize the ads below in sale catalogs; state, regional and national publications; state directories; etc., to help potential customers understand the value of GE-EPDs.
Adding value to Hereford-influenced cattle through various marketing programs has been a longstanding goal of the AHA. To bring awareness to these programs for commercial producers, utilize the ads below in sale catalogs; state, regional and national publications; state directories; etc.
Find and download the high-resolution AHA family of logos here.
