Three cows with the Baldy Advantage on a cloth.
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New look. New name. Even sharper focus on commercial cow-calf producers.

An industry focus

Baldy Advantage replaces what were previously known as the commercial tabloid issues of Hereford World, which focused on the commercial cow-calf business. This new publication, tailored specifically for the commercial producer, represents the American Hereford Association’s (AHA) ongoing efforts to serve commercial producers more effectively. The AHA and its members have long been committed to the unmatched value of heterosis provided by disciplined, complementary crossbreeding. They also believe Hereford’s unique inherent genetic strengths make the breed an essential component to effective, efficient crossbreeding.

Recent Issues

Across Baldy Advantage issues, commercial producers will share the role of Hereford-sired black baldies, red baldies and Brahman-cross tiger-stripes in their programs. Each issue will include information about cattle markets, tackle contemporary issues affecting the cowcalf business and more.

A black and white Baldy cow standing in a grassy field.


Commercial producers are increasing cow productivity with Hereford bulls and heterosis. Hereford Heterosis and economics are discussed in this issue.

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Two Baldy cows standing in a field, taking advantage of the lush environment.


Hereford-Brahman cross cows hybrid vigor holds up in the deep south. From market information to genetics, this issue is filled with information for commercial producers.

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A group of baldy cows standing in a grassy field.


The first edition of Baldy Advantage highlights the power of the baldy female, shares market tracks and animal health.

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A collection of books featuring cows on the cover that showcases the Baldy Advantage.

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Baldy Advantage is offered free of charge. Contact the American Hereford Association at 816-218-3757 or email