The American Hereford Association unveils a dynamic new experience for users.
Published for progressive, profit-minded Hereford breeders and commercial cattlemen who make their living in the beef industry, the Hereford World magazine includes timely articles and editorial columns that provide readers information to help them make sound management and marketing decisions. From basic how-to articles to in-depth reports on cutting-edge technologies, the Hereford World offers its readers a solid package of beef industry information.
The magazine’s roots date back to 1910, when Hayes Walker Sr. founded The American Hereford Journal, a private enterprise. Upon its purchase from the Walker family by the AHA in 1961, The Journal became the official Hereford breed publication.Following World War II, Frank Farley, former employee of The Journal, started another breed publication, Polled Hereford World, which was bought by the American Polled Hereford Association (APHA) in 1965.
After the merger of the AHA and APHA, the official magazine of the Association became Hereford World enjoyed 11 times a year, with seven glossy issues mailed to nearly 5,600 subscribers. A tabloid-type issue is produced four times — January, February, August and October— and mailed to an additional 20,000 commercial cattlemen.