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Certified Hereford Beef

Certified Hereford Beef® is the branded beef program of the American Hereford Association, delivering high-quality beef to consumers since 1995.


Program Requirements

CHB provides marketing assistance to producers who have cattle that fit the program specifications. To list cattle for sale, visit the Feeder Cattle Listings page.

Live Animal Specifications

  • Must have a predominately (51%) white face
  • Hereford & Hereford-English crossbred cattle (Herefords, Black Baldies, Red Baldies)
  • Beef type breeding only
  • NO dairy breeding
  • NO excessive hump – bos indicus influence
  • NO bulls, cows or heiferettes
  • Cattle may be either horned or polled

Carcass Specifications

  • Marbling score
    • CHB – Small 00 and higher (Choice and higher)
    • CHB Premium – Modest 00 and higher (upper 2/3 Choice and higher)
  • “A” maturity only
  • Medium or fine texture marbling
  • 10-162 Ribeye Area
  • Less than 1” fat cover
  • Hot carcass weight of 1050 lbs. or less
  • Moderately thick or thicker muscling
  • Less than 2” hump
  • NO dark cutters
  • NO capillary rupture

For more information or questions, call 816-842-3757 or email tbefort@herefordbeef.org.


Order Product for an Event

Promoting the Certified Hereford Beef brand at various events hosted by Hereford breeders and industry partners is an important way to increase brand awareness. Because of the logistics and time required to coordinate these types of events, the detailed information below must be provided for assistance in locating and sourcing product.