Jack Hedrick, cattle sales manager and owner of JDH Marketing Services LLC, Signal Mountain, Tenn., has deep roots in the Hereford breed. His grandfather, Perry Hedrick, was a polled Hereford Pioneer Breeder, and his father, Roscoe “Rusty” Hedrick, managed many notable Hereford herds. Jack was young when his dad joined legendary polled Hereford breeder M.P. “Hot” Moore at Circle M Ranch in Senatobia, Miss.,
as a herdsman.
Even at an early age, Jack was always drawn to sale day. As a ranch manager’s kid, Jack witnessed firsthand the hard work, creative marketing and professionalism poured into each successful sale. Circle M Ranch sales often averaged more than $6,000 per head — a sizable investment in those times — and Jack vividly recalls the excitement generated by those high-selling lots.
In 1966, the Hedrick family left Circle M and moved to Damascus, Md., to join Col. E. Brooke Lee’s Silver Springs Farms. When Washington D.C. began to encroach upon the farm, the Hedrick family moved a portion of Lee’s cowherd to a farm in Columbus, Miss., where Jack met his wife, Mary Helen.
While in Columbus, the Hedricks started their own Hereford operation called Yikes Farms. Struck with the economic inflation of the ’70s, Rusty started working cattle sales. In 1975, just a couple of years out of high school, Jack hit the road doing the same, working with Bill Maerli from Missouri.
While working sales, Jack met Eddie Sims of National Cattle Services Inc., from Elgin, Okla. Jack went to work for Sims in 1978, hauling chutes and equipment between sales to prepare cattle with Eddie’s brother, Dale “Slim” Sims. Under the tutelage of the Sims brothers, Jack learned about sale management and made many industry connections. Those connections would become even more important when Jack started providing sale management, consulting and ring service through his own sales marketing company, JDH Marketing Services LLC, in 1988, after a decade with National Cattle Services.
Jack views sales management as a team sport where managers call upon the best in the industry in their trades — photographers, catalog designers, videographers, auctioneers, clippers, fitters, ring help and auctioneers — to help prepare for a successful event.
“I think Jack’s greatest attributes are his personality and dedication to do the best job possible for all his employers,” writes Walt McKellar, CMR Herefords, in his letter to the selection committee. “This dedication and integrity has earned him a special place in all aspects of our industry. He has been the ultimate mentor and friend throughout my life, and I know he has done the same for so many others.”
More than four decades later, Jack has worked his entire life in the cattle sales industry and has never received a salaried, bi-weekly paycheck. Instead, like the farms and ranches he serves, Jack depended on robust markets and successful sales. He currently resides in Signal Mountain with his wife of 43 years, Mary Helen. Their son, Dustin, and his wife, Carleigh, also live in Signal Mountain with their two sons, Thom and Monte.
Jack says the farmers and ranchers he served have always been the most rewarding part of his job. There are several sales he has worked for more than 35 straight years. The sort of tenacity and grit it takes to ride the ups and downs of the livestock industry is something Jack not only learned from his clients but admires about them.
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