1881 Creative - American Hereford Association

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Since 1881, the Hereford breed has been built on people. Cattlemen who take pride in their operations, stand behind their programs and work to move the industry forward.

Print Advertising

Design Services

Radius Search Mailing Services

Digital Marketing

Herefords on Demand

Media Kit

Field Representatives

Developing Brands. Creating Demand.

For more than 100 years, breeders and industry partners have trusted us to help tell their story. Our role is simple in concept, but important in practice. Connect your program to the right audience in a way that reflects the quality behind it. Whether it is through the pages of Hereford World, a placement in the commercially focused Baldy Advantage, digital marketing or custom design work, our services are tailored to reach your target audience. We are proud to be part of the team telling your story.

The Voice

Published for progressive, profit-minded Hereford breeders and commercial cattlemen, Hereford World and Baldy Advantage serve as trusted resources for those in the beef industry. Together, these publications reach more than 12,000 subscribers across 11 issues annually, including seven issues of Hereford World and four issues of Baldy Advantage.

Hereford World delivers timely articles, breed insights and editorial content designed to help seedstock producers make informed management and marketing decisions, while providing a platform to showcase programs to an engaged, knowledgeable audience. Complementing that reach, Baldy Advantage is tailored to the commercial cattleman, focusing on profitability, heterosis and the value of Hereford genetics in today’s marketplace.

These publications are relied upon by cattlemen who are actively buying, marketing and making decisions that impact their operations. Advertising within these pages places your program directly in front of an audience that values credible information and proven results. In addition, our team works alongside you to ensure your message is represented professionally and effectively, offering ad design support at no additional cost.

Full-page, four-color $1,320 | Half-page, four-color $990 | Quarter-page, four-color $770
Full-page, black-and-white $880 | Half-page, black-and-white $550 | Quarter-page, black-and-white $330
Seedstock ad $385/year

ISSUE	SUBMISSION DEADLINE	ISSUE	SUBMISSION DEADLINE
January*	Nov. 25	August*	June 25
February*	Dec. 25	September	July 25
March/AI Book	Jan. 25	October*	Aug. 25
April	Feb. 25	November	Sept. 25
May/June	March 25	December	Oct. 25
July	April 25 (early) May 25 (final)	Indicates Baldy Advantage*

All print- or camera-ready advertisements are due on the 5^th of the month prior to that specific issue being printed. (e.g. March print ready ads are due Feb. 5^th). If the deadline falls on the weekend, then all photos and copy must be received no later than the following Monday.

(March, April, May/June, July, September, November and December)

Page trim size: 8.125″ wide x 10.75″ tall | Line screen: 150 dpi
Live Area: Copy must not extend past this dimension – 7.125″ wide x 9.75″ tall
Full Page – For a full bleed, allow for an 0.25″ bleed on all sides in page setup.

All material must fit within these dimensions. Please send all insertion orders and ad placement questions to Caryn Vaught, cvaught@hereford.org or 816-218-2290.

(January, February, August and October)

Page trim size: 9″ wide x 10.8125″ tall | Line screen: 150 dpi
Live Area: Copy must not extend past this dimension – 8″ wide x 9.875″ tall
Full Page – For a full bleed, allow for an 0.25″ bleed on all sides in page setup.

All material must fit within these dimensions. Please send all insertion orders and ad placement questions to Caryn Vaught, cvaught@hereford.org or 816-218-2290.

Download the guidelines for print advertising.

Publication Archive

Design Services

Our team of marketing professionals will work alongside you to develop materials that accurately represent your program — from sale catalogs and ads to branded pieces that carry your message across every platform. Beyond design, our field representatives bring insight to help build marketing plans that fit your operation and goals. Our mailing lists allow you to reach specific audiences based on geography and key data points defined by your operation. The result is marketing that is not only well-designed, but purposeful, reaching the right people and supporting the long-term success of your program.

Mailing Services

Expand your reach beyond your current customer base with 1881 Creative’s targeted radius mailing services. We offer clients the opportunity to distribute printed marketing materials including, sale catalogs, postcards, trifolds and other promotional pieces, to trusted lists of seedstock and commercial cattle producers. This service helps operations strategically connect with new audiences, strengthen brand visibility in targeted regions and place marketing materials directly into the hands of cattlemen who matter most to their program. Whether promoting a production sale, private-treaty offering or operation branding efforts, radius mailings provide an effective way to broaden exposure and build new customer relationships.

Digital Marketing

Since 1922, 1881 Creative, formerly Hereford Publications Inc., has served Hereford breeders and industry partners to build a deep understanding of both the business and the breed. We know what matters to cattlemen and how to communicate it effectively. Our team of marketing professionals will work alongside you to develop materials that accurately represent your program — from sale catalogs and ads to branded pieces that carry your message across every platform.

1881 Creative’s digital marketing services provide a targeted, effective way to promote your upcoming sale, standout donor or leading herd sire through Facebook and Instagram campaigns built specifically for the beef industry.

Our team works to reach a qualified audience by targeting based on location, geography, interests and relevant keywords, helping ensure your marketing dollars are spent efficiently. Whether you are promoting an entire sale or a single lot, digital advertising offers a flexible and cost-effective way to increase visibility and drive traffic.

Campaign Details
Two-week ($1,100) and one-month ($1,700) campaign packages with design included | Custom targeting by state, region and cattle-related interests.
Content options include pictures, videos or graphics | Bundled pricing with other HPI marketing and design services

Bundle Your Marketing Efforts
Advertisers who pair a one-month digital advertising package with a full-page magazine ad can take advantage of bundled pricing designed to extend visibility and strengthen brand presence. Normally a combined value of $3,020, this package is available for $2,600.

Hereford breeders and industry partners can promote their operations through digital display advertising on Hereford.org. These placements serve as direct links to your website, helping drive traffic and connect interested cattlemen directly to your program.

Banner placements are positioned across key areas of the site and rotate throughout the platform. This rotational approach allows your message to appear in multiple locations over time, increasing visibility and extending reach across more pages. To further expand your reach, display ads are also included on rotation in Sales Digest and Hereford Headlines, delivering your message directly to inboxes of engaged subscribers.
With nearly 500,000 annual website visitors actively searching for genetics, these placements offer a targeted opportunity to stay in front of an active, industry-focused audience.

Sizes Needed for Display Ads (Pixels)
180×175 | 300×100 | 336×280 | 728×90

Display Ad Pricing

One-Month Display Ad: $500 | Two-Month Display Ad: $900 | One-Year Display Ad: $1,500

Herefords on Demand

Herefords on Demand (HOD) gives breeders a streamlined way to take their sale offering further, whether building a catalog from the ground up or enhancing a printed catalog with a dynamic, online experience. Designed for both production sales and private-treaty offerings, HOD allows you to present your cattle in a format that today’s buyers expect.

With HOD, you can build your catalog from anywhere, working at your pace, while our team is there to assist in finalizing and ensuring everything is complete and presented professionally. The result is a process that is both efficient and supported every step of the way.

Expected progeny differences (EPDs) are updated weekly, giving buyers access to the most current data available. Each lot can be paired with photos and videos, creating a more complete and engaging view of your offering. Efficient to build, HOD adds flexibility, visibility and value to your marketing.

Pricing
$250 standard fee to self create plus $15/lot or $75/hr for 1881 Creative to design

Build a Catalog

Build Your Brand

From seedstock operations to commercial producers and allied industry partners, 1881 Creative exists to serve the beef business with effective marketing, backed by trusted platforms with a clear understanding of the industry we all share.

In today’s industry, consistent visibility matters. Marketing beyond sale season helps build brand awareness, strengthen customer relationships and create familiarity with your program long before sale day arrives. Build a brand people remember.

The Field Team

Every operation is different, and your marketing should reflect that. Whether you are preparing for a sale, building your brand or looking to reach new customers, our team is here to help you develop a plan that fits your program, goals and budget. Connect with your field representative to get started. Let us help tell your story.

Kane Aegerter

Director of Seedstock Marketing

Peyton Pruett

Eastern Region States: AL, FL, GA, MS, NC, SC, TN & VA

Ty Drach

Southwest Region States: AR, LA, NM, OK & TX

Austin Brandt

North Central Region States: MO, MN, NE, KS, and IA

Aaron Friedt

Mountain Region States: CO, MT, WY, N.D., S.D., western and central Canada

Where conversations turn into opportunity.