Programs

Today cattlemen have more marketing options available to them than ever before. The key to marketing success is knowing which marketing option works best for you and your cattle and your willingness to do the research. The American Hereford Association provides marketing assistance to commercial cattlemen looking to add value to their feeder cattle or replacement females.

Hereford Advantage Program

Feeder cattle verification program geared to add value to Hereford-influenced feeder cattle with superior genetics, health and management.

Maternal Advantage Program

Program designed to identify and market replacement quality commercial females with added longevity, more docility, increased fertility and more profit per year.

Premium Red Baldy Program

Tagging program designed to take advantage of hybrid vigor by maximizing the best traits of both Red Angus and Hereford to provide commercial producers with premium replacement females.

Hereford Feedout Program

Maximize the worth of your genetics with the Hereford Feedout Program, created by the American Hereford Association (AHA) and HRC Feed Yards.

Certified Hereford Beef

Certified Hereford Beef provides marketing assistance to those who have cattle that fit the program specifications. Learn more about program requirements here.

Commercial Resources

Find information to help you market Hereford-influenced cattle.

LEARN MORE