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Training Videos

In this series of educational videos, you will learn about the various departments within the AHA to ensure your success as a member.


Nearly 300 years ago farmers of Herefordshire, England, founded the breed in response to demand created by Britain’s Industrial Revolution. Efficient production, high yields and sound reproduction were of utmost importance. The breed continues to meet the dynamic demands of cattle producers, beef consumers and society. As a member of the American Hereford Association, you will be able to continue the tradition of breeding high quality cattle with a significant impact on the industry.

Website Navigation

The American Hereford Association’s (AHA) website, Hereford.org, will be a powerful resource to utilize as a member. In this video, a detailed overview is provided about each section of the website and tools most beneficial to members.

Registry Options

As a member of the American Hereford Association (AHA) it is important to understand the registry and breeder type options. In this video, a detailed overview of the options are discussed to help breeder’s determine the best option for them.

Registrations & Transfers

Understanding how to register and transfer animals will set you up for success as a member of the America Hereford Association. Use this video as a resource when registering or transfering an animal.

DNA Testing

DNA testing keeps the integrity of the American Hereford Association breed registry. In this video, the process of DNA testing is explained as well as the test request types.

Breed Improvement

The American Hereford Association offers many tools that allow our membership to make genetic improvements in their herds. By collecting critical data, members can utilize the tools AHA offers to advance the breed. In this video, viewers will learn about the Gold and Platinum TPRTM programs, EPDs and DNA testing.

Hereford Publications

Hereford Publications Inc. (HPI) offers creative services to assist with sale catalogs, directory’s, brochures, flyers and advertising opportunities. As you navigate marketing your cattle, learn how HPI can assist you.

Commercial Programs

Today cattlemen and women have more marketing options available to them than ever before. The American Hereford Association (AHA) provides commercial marketing assistance to cattlemen looking to add value to their feeder cattle or replacement females.

Certified Hereford Beef

Certified Hereford Beef® is a premium branded beef program built on the tradition of family farmers and ranchers across the United States. Established in 1995 by a group of Hereford producers, the Certified Hereford Beef® brand is the only Hereford beef brand in the industry owned by an alliance of local Hereford farmers and ranchers. In this video, learn about the program, where to find CHB and the tools needed to promote CHB as a member.


The National Junior Hereford Association (NJHA) is one of the largest, strongest and most active junior cattle programs in the country with 3,800 active junior members. The NJHA continues to lay the foundation for the beef industry’s future leaders through its extensive educational programs, such as the Junior National Hereford Expo, Faces of Leadership Conference and the Fed Steer Shootout. Learn more about the NJHA and the impact it has on youth in this video.


The Hereford Youth Foundation of America (HYFA) was established in 1989 as a not-for-profit 501(c)(3) corporation dedicated exclusively to scholarship and educational support of youth in the business of raising Hereford cattle. In 2009, the Hereford Research Foundation (HRF) was established as a division of HYFA to support research focused on progressing the breed.

Membership Involvement

Thank you for taking part in our membership training video series aiming to provide you with an in-depth look at the American Hereford Association.