Maternal Advantage is a female program designed to take advantage of hybrid vigor by capitalizing on Hereford genetics. It has been documented that Hereford genetics maximize the value of a cow herd by leveraging its fertility, feed efficiency, profitability and docility to the producer’s advantage.
The program targets heifers only, generating females with added longevity, more docility, increased fertility and more profit per year. This program can be utilized by producers using Hereford bulls on British-based cows or Brahman-based cows in their breeding program.
Cattlemen who take advantage of the program will reap the many benefits offered by the AHA. Not only will they have added hybrid vigor in their operation, they will also have access to a sire EPD summary, added market exposure, replacement selection tools, genetic improvement tools and access to AHA resources, marketing and staff.
To participate in the program, please contact Trey Befort, Director of Commercial Programs, AHA.
Director of Commercial Programs
Downloadable versions of the Maternal Advantage Program can be found here: