Issue:
January 2021

The Versatile Sire Ready for the Climb La Nina Bringing Cool, Wet to North and Warm, Dry to South Policy Update & Political Outlook Hereford: Utilizing the Tools for Victory The Importance of Estrus Detection in Beef Herds An Unusual Year for Business as Usual A Genomics Bull Buying Guide The Power Source for Hereford Genetics Understanding Hereford EPDs Hereford and Red Angus Heifers Recruited for Genomics Research Winter Cow Supplementation: Protein and Energy Explained Little Words Mean a Lot 2020 State Tours in Review North American International Livestock Exposition Hereford Show Champions Selected Fetal Programming in the Second Trimester Breed Focus: Optimistic Markets Performance Matters: Trends for Success What’s New?: Association News and Events Member Service: Understanding Whole Herd TPR Commercial Connection: Know Your Resources Hereford Women: A Special Impact The Marketing Mix: Becoming Name Brand ACT’s Playbook: Quick Tips for Crisis Management