The Certified Hereford Beef team recently brought the history and story behind the Certified Hereford Beef brand to life in front of more than 20 key influencers selling CHB product to customers in the greater Atlanta area.

US Foods® Atlanta district sales managers and territory managers convened at White Hawk Ranch in Buchanan, Ga., on April 24 to learn more about the farm to fork process behind Certified Hereford Beef.

“This farm tour was a great opportunity for our Certified Hereford Beef partners to gain a greater understanding of the beef production cycle and the level of care and respect our Hereford producers give to their cattle day in and day out,” says Trey Befort, Certified Hereford Beef director of commercial programs. “It was a great day on the ranch, and we appreciate Gary Hedrick for his hospitality and the awesome learning environment he provided.”