Texas Hereford Auxiliary gathered for its annual meeting, which focused on marketing Certified Hereford Beef. Speakers included Amy Cowan, American Hereford Association director of youth activities and foundation, representing Certified Hereford Beef; Alisa Nolan with The Ranch Kitchen, a partner with Certified Hereford Beef; and Katy Jane Seaton, Farmhouse Vineyards

Cowan shared tips to promote the brand by connecting with restaurants and chefs to share Certified Hereford Beef’s story. She led a group exercise which challenged participants to establish an elevator pitch or an idea to help promote the brand.

Nolan followed by sharing the inspiring start of The Ranch Kitchen, her partnership with Certified Hereford Beef and Certified Hereford Beef inspired recipes.

Seaton wrapped up the event by reminding attendees of the importance of women in agriculture and the role they hold in shaping perceptions of the beef industry.

“It is important for the women behind our Hereford ranches to promote and utilize the CHB program either by cooking CHB dishes or working with their local grocery stores and restaurants to promote beef from their ranch,” Nolan says.