The American Hereford Association (AHA) welcomed Taylor Belle Matheny, Manhattan, Kan., as the director of communications and digital content on June 7.

In this role, Matheny will develop strategies and content to promote Hereford seedstock to the cattle industry. Leading the development of promotional and educational materials, videos and infographics for print and digital media outlets, she will create a consistent message for the association.

“I am eager to produce communication pieces that share the story of the breed with our members and the industry,” Matheny says. “The Hereford breed has an exciting future and I am proud I get to be part of the team moving us forward.”

Originally from May’s Lick, Ky., Matheny grew up involved as the fifth generation on her family’s Hereford operation. During her time as a member of the National Junior Hereford Association (NJHA) she served as the 2016 National Hereford Queen, and chairman of the board of directors. She is a 2019 graduate of Kansas State University with a bachelor’s in agricultural communications and journalism, and animal sciences and industry. Following her time at K-State, she attended Texas Tech University where she obtained a master’s of science in agricultural communications.

“Taylor Belle’s communication talents, history in the Hereford breed and previous experience provides us with an exciting opportunity to advance our breed and industry communication efforts,” says Jack Ward, AHA executive vice-president.

Prior to joining the AHA, Matheny served as the events and recruitment coordinator for the Kansas State University College of Agriculture. She brings a wealth of experience to the team from her previous communications internships at the Hereford Youth Foundation of America (HYFA) and the International Grains Program (IGP) Institute.