Certified Hereford Beef® is expanding its product offering with the addition of a
ready-to-eat prime rib and pot roast in both retail-ready and foodservice packaging.

Both products will give retailers the ability to market a premium ready-to-eat product
that consumers can bring home and immediately serve, providing their families an
easy and nutritious mealtime solution.

These new items will also give foodservice and restaurant partners additional
options to serve Certified Hereford Beef products with minimal preparation and
exceptional results.

Both the prime rib and pot roast can be purchased through Hudson Meat Company,
Columbus, Ohio, and Old World Provisions, Troy, N.Y.

“The industry demand for Certified Hereford Beef allows us to continue to expand
our product offering,” says Amari Seiferman, Certified Hereford Beef president and
CEO. “We are pleased to have the opportunity to partner with processors in the
industry who have the ability to produce high quality products that align with the
integrity of the CHB brand. We will continue our efforts to create innovative products
to support our customers and provide solutions for continued business growth.”