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ARTICLES

  • CHB Power

    Brand strategies address shifting consumer behavior.

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  • 1,112 Bulls Recognized as CHB Sires of Distinction

    The Certified Hereford Beef® Sire of Distinction (CHBS) program recognizes Hereford bulls that have excelled in carcass traits.

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  • When Making Your Mad Dash, Knowledge is Power/Bred-and-Owned Female Show Changes

    State junior advisors have advice for JNHE attendees. In 2023, JNHE will feature a top five overall bred-and-owned female selection for the first time.

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About Hereford World Magazine

Published for progressive, profit-minded Hereford breeders and commercial cattlemen who make their living in the beef industry, the Hereford World magazine includes timely articles and editorial columns that provide readers information to help them make sound management and marketing decisions. From basic how-to articles to in-depth reports on cutting-edge technologies, the Hereford World offers its readers a solid package of beef industry information.

The magazine’s roots date back to 1910, when Hayes Walker Sr. founded The American Hereford Journal, a private enterprise. Upon its purchase from the Walker family by the AHA in 1961, The Journal became the official Hereford breed publication.
Following World War II, Frank Farley, former employee of The Journal, started another breed publication, Polled Hereford World, which was bought by the American Polled Hereford Association (APHA) in 1965.

After the merger of the AHA and APHA, the official magazine of the Association became Hereford World enjoyed 11 times a year, with seven glossy issues mailed to nearly 5,600 subscribers. A tabloid-type issue is produced four times — January, February, August and October— and mailed to an additional 20,000 commercial cattlemen.

2023 Editorial Calendar

Past Issues

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To purchase back issues call the circulation department at 816-842-3757 or 816-842-8878.