Issue:
February 2021

The Best in History Hybrid Vigor Hard at Work Merge DMI with Other Desirable Traits The Time is Now Reporting the Whole Story Tee Up Your Herd Health Program Set Yourself Up for Marketing Success Don’t Let Your Cows Fall Victim to the Spring Nutrient Gap Which Comes First, Calving or Rebreeding? Managing the Year-Round Social Structure of Bulls Opportunities Ahead Value-Added Premiums $50 Per Head, Data Show Fetal Programming in the Third Trimester Hereford Thrives in an Uncertain Year Breed Focus: On Target Performance Matters: Find Your Match Spring 2021 Platinum TPR Breeders Spring 2021 Gold TPR Breeders What’s New?: Association News and Events Member Service: DNA Sampling Guide Commercial Connection: A Healthy Edge Hereford Women: Making the Best Next Move The Marketing Mix: Working with Creative Services ACT’s Playbook: Engaging Your Employees