February 21, 2019
Jason Barber lives in Fort Worth, TX and markets cattle on a year-round basis at many levels of the livestock industry. He is an employee of Superior Livestock Auction – North America’s largest cattle merchandiser. In 2018 Superior marketed over 1.4 million head of commercial cattle and Jason is very involved on both the commercial and purebred sides of the company.
He was raised on Barber Ranch which is his family’s purebred Hereford operation near Channing, TX. The ranch has been family owned and operated since 1904. Jason is a partner in Barber Ranch and is very active in the marketing and overall direction of the ranch. He graduated from Texas A&M University in 2006 and was a member of the 2004 National Champion Livestock Judging team.
Jason is in his thirteenth year at Superior Livestock and he manages the Purebred Division which markets cattle and genetics for many of the top seed stock producers in America. Jason was the lead advocate in Superior’s purchase of LiveAuctions.tv in 2016 and he manages LiveAuctions.tv as part of the Purebred Division. He is also involved in the “Value Added” side of Superior Livestock as he manages their Superior Progressive Genetics program as well as collaborating with BioZyme Inc. to create the industry’s first ever Value Added nutrition programs.
In addition to this, he is also a Marketing Director for The American Rancher television series produced by Superior that airs weekly on RFD-TV and he has experience with the filming and production of the show. Jason is also a partner and co-founder of SmartAuctions which is a mobile-responsive timed auction platform that has gained major ground in the seed stock industry the past three years. Jason is married to wife Jaci and they have two boys: Bode who is four and Cole who is two.