Join us in Kansas City, June 3-4, 2019, as we learn how to tell the story of two powerful brands – the Hereford breed and your operation.



Big or small, your Hereford operation has a story to tell. Producers put their heart and soul into genetic selection, calving, health, nutrition and more, but perhaps do not feel comfortable or knowledgeable on how to tell the unique story of their brand. For any brand to be sustainable and profitable, it has to be memorable and convincing in the marketplace.

ABOUT

Big or small, your Hereford operation has a story to tell. Producers put their heart and soul into genetic selection, calving, health, nutrition and more, but perhaps do not feel comfortable or knowledgeable on how to tell the unique story of their brand. For any brand to be sustainable and profitable, it has to be memorable and convincing in the marketplace.

Join us in Kansas City as we learn how to tell the story of two powerful brands — the Hereford breed and your operation.

The Brand Marketing Summit provides an opportunity to learn from fellow Hereford breeders and industry experts. Some highlights include sharing the Hereford story, building your brand, developing an effective social media strategy and analyzing marketing success stories.

Don’t miss out on this exciting event to hear from some of the best in the business.

SPEAKERS

Hotel Information

Hilton Kansas City Airport
$118/night
8801 NW 112th St.
Kansas City, MO 64153
(816) 891-8900

HOTEL WEBSITE

Agenda



Download and/or Print Agenda

The Brand Registration

Week 1: Get Inspired

Kick off the challenge by identifying your True North.


Week 2: Buff Up Your Brand

All the small things add up when it comes to improving your brand image.



Watch: Getting Started with Social Media


Week 3: Flexing Our Muscles

It takes all of Team Hereford to promote the advantages and value of the Hereford breed.



https://vimeo.com/360818395


Week 4: Beef Up the Brand

Promote the Certified Hereford Beef® brand by demanding the brand at local retailers and restaurants.

Week 4 Challenge

Week 5: Build Your Endurance

Improve your customer service skills to ensure long-term success.

Week 5 Challenge

Week 6: Buff Up Your Brand

Utilize social media to share your brand’s story and success while being transparent about the beef industry.

Week 6 Challenge

Week 7: Sustain Your Progress

Create a long-term marketing plan to maintain your new habits.

Week 7 Challenge