Big or small, your Hereford operation has a story to tell. Producers put their heart and soul into genetic selection, calving, health, nutrition and more, but perhaps do not feel comfortable or knowledgeable on how to tell the unique story of their brand. For any brand to be sustainable and profitable, it has to be memorable and convincing in the marketplace.
Join us in Kansas City as we learn how to tell the story of two powerful brands — the Hereford breed and your operation.
The Brand Marketing Summit provides an opportunity to learn from fellow Hereford breeders and industry experts. Some highlights include sharing the Hereford story, building your brand, developing an effective social media strategy and analyzing marketing success stories.
Don’t miss out on this exciting event to hear from some of the best in the business.
Kick off the challenge by identifying your True North.
All the small things add up when it comes to improving your brand image.
Watch: Getting Started with Social Media
It takes all of Team Hereford to promote the advantages and value of the Hereford breed.
Promote the Certified Hereford Beef® brand by demanding the brand at local retailers and restaurants.
Improve your customer service skills to ensure long-term success.
Utilize social media to share your brand’s story and success while being transparent about the beef industry.
Create a long-term marketing plan to maintain your new habits.