The AHA will be holding “The Brand” marketing summit, June 3-4, 2019 in Kansas City to help Hereford breeders develop and strengthen their marketing strategies. Over the next few weeks, we will be highlighting sessions that will be offered at “The Brand.”

True North is defined as your orienting point or your fixed point in a world that helps you or your organization stay on track. Your true north is usually derived from your beliefs, values and principles. Every operation should have a defined true north when it comes to how they run their business, especially when marketing is involved.

Mark Core, chief marketing officer at Vermeer Corp., and the moderator for The Brand will walk you through an exercise to discover your true north in one of the sessions. Learn more and view a sneak peek of the session below.

https://www.youtube.com/watch?v=zo1jsKxnMVE