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Stocker Value Focus Shifting

Stocker Value Focus Shifting

October 18, 2021

Price still matters, but more stocker operators are willing to pay more for less risk and more opportunity. “That computer won’t lie to me. Take cattle to 750-800 pounds, and those calves that cost so …

Price still matters, but more stocker operators are willing to pay more for less risk and more opportunity.

“That computer won’t lie to me. Take cattle to 750-800 pounds, and those calves that cost so much more to buy end up being cheaper than the lower priced ones,” says Dave Steinbecker Jr., a long-time stocker producer from Perryville, Mo.

He’s talking about how he discovered paying more on the front end for calves with less health risk increases overall profit potential in his family’s operation. The opportunity is so significant that when his family purchased the auction barn that is now SEMO Livestock Sales, LLC at Jackson, Mo., they closed the gate to trader cattle and established a subsidized certified calf health program for sellers.

“I like these value-added cattle. You’ll think they cost too much but all of the numbers tell me that isn’t necessarily the case,” Steinbecker says.

Buying less risk

The notion of paying more for calves on the front end runs counter to the traditional stocker sector paradigm of buying mismatched cattle, often discounted because they’re sold singly or a few ahead at a time, haven’t been dehorned or castrated. Then, make them worth more money to the next buyer by assembling and sorting out load lots that are more homogenous in terms of weight, class, sex and condition, straightened out and ready to perform.

That remains an essential function of the stocker sector, which continues to be integral to overall cattle and beef industry efficiency and competiveness. But, the value focus appears to be shifting, albeit slowly.

John Paul Pendergrass, Charleston, Ark., says he and his father — also long-time stocker operators — began paying more to buy calves almost exclusively direct from the farm or ranch in order to reduce cattle health risk.

“Value-added on the ranch calf is the vaccine history, knowing where they came from and the experience you’ve had with them before. You create some of that value yourself,” Pendergrass says.

Likewise, Rich Porter, Porter Cattle Co., Reading, Kans., switched from buying mostly bull calves to buying about 90% steers for his stocker operation. Although bull calves are heavily discounted at auction, he explains reduced health cost is more than paying for the steer price premium.

“When we talk about value-added in our operation, it’s primarily health,” says Mike Collinge of Collinge Cattle Co, Hamilton, Kans. “We’ll pay a little more for those kinds of cattle. We’ve been doing that for quite a while, have quite a bit of data.”

These stocker producers are previous winners of the prestigious BEEF National Stocker Award. They comprised a panel at this year’s Kansas State University (K-State) Beef Stocker Field Day and discussed several key stocker and cattle industry issues.

Paying for more opportunity

The most recent BEEF National Stocker Survey, sponsored by Zoetis, also suggests more stocker producers are considering value-added opportunities on the marketing side of the equation.

“Look across both National Stocker Surveys and you see a subtle shift in the number of stocker producers running a higher percentage of their cattle aimed at value-added programs,” says Wes Ishmael, Hereford World executive editor. He and Dale Blasi, K-State Extension stocker specialist shared survey highlights at the K-State event and also compared them to the first national survey conducted in 2007.

Specifically, Ishmael explains, on average, respondents to the recent survey run 20% of their stocker cattle with intentions to market them in value-added programs, which is 7% more than in 2007.

“As might be expected, the survey indicates those who aim for value-added programs tend to do so with a higher percentage of their cattle,” Ishmael says.

According to the most recent survey, 22% of respondents who aim at value-added markets run 51% or more of their stockers with that in mind; 15% run 76% to 100% of their stockers with value-added marketing in mind.

Of those managing cattle with value-added intent, 55% require source verification, 39% require age verification and 22% require genetic verification.

For broader perspective, 54% of respondents to the most recent survey retain ownership in some of their stocker cattle through harvest, versus 49% in 2007. Of those who retain ownership, 28% said they retain ownership in 100% of their stocker cattle.

Overall, the survey indicates stocker cattle represent a growing portion of cattle operation income over time. Fifty-one percent of respondents to the most recent survey derive 51% or more of their annual gross income from stockers. That’s 10% more than in 2007.


Editor’s note:

You can find full coverage of the stocker panel at https://youtu.be/kSyp_R-CTJk.

The National Stocker Survey review is available at https://www.youtube.com/watch?v=tskMYYfV-JU.