Kansas City, Mo. – The American Rancher on RFD-TV will be highlighting Herefords during the episode on Jan. 8, 2018. The goal of the episode is to highlight the “Bald-Faced Truth” about Hereford genetics.

The bald-faced truth is part of the Association’s aggressive strategic plan that was put into place over the course of 2017. The plan is scheduled to run for the next five years.

The AHA’s goal is to show that genetics do not lie, display the value of hybrid vigor and showcase the advantage in feedlot profitability among other things. In order to accomplish these goals, the association has organized a list of bald-faced truths surrounding Hereford genetics to share with the industry.

Make sure not to miss the upcoming episode of the American Rancher which will air on Jan. 8, 2018 on RFD-TV.