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Represent the Brand

Represent the Brand

March 5, 2020

Product branding is more than just a logo or trademark — it incorporates many components to create the brand concept. As Hereford breeders and enthusiasts, it’s important for us to promote the brand so that …





Product branding is more than just a logo or trademark — it incorporates many components to create the brand concept. As Hereford breeders and enthusiasts, it’s important for us to promote the brand so that it is perceived as desired, which builds a positive reputation in the marketplace while maintaining brand character through integrity, trustworthiness and honesty.

Hereford programs range from the farms and ranches where cattle are raised, to the feedlots where they are fed, to the Certified Hereford Beef® program where high-quality beef products are supplied to retailers and foodservice industries. No matter your level of involvement, it’s important to represent the brand in a positive, consistent manner.

ShopHereford, the online store for everything Hereford, offers many products to help promote the brand and your program. In addition, all purchases from the online store support the Association and its continued efforts to build and improve the Hereford breed.

Wearing Hereford apparel is a great way to support the brand and to be a voice for Hereford while looking good. You can also find the perfect gift or promotional item for current or potential customers.

Visit ShopHereford.com to stock up on the latest trends!