Press Releases

PACE is back

June 20, 2019

PACE is back and ready to take genetic evaluation to the next level. The American Hereford Association (AHA) is pleased to announce that beginning in July 2019, we will be back to running the Pan-American Cattle Evaluation (PACE) genetic evaluation. PACE was first released in July 2009 as a joint effort between the American Hereford […]


Launch of Herefords On Demand

June 18, 2019

In the midst of the digital age, it is essential for any business to spearhead new and fresh avenues to improve its marketing. The American Hereford Association’s (AHA) Hereford Publications Inc. (HPI) is thrilled to announce the official launch of Herefords On Demand. This new online catalog production system for Association members and Hereford breeders […]


‘Timeless’ Brings $27,000 for Hereford Youth and Research

June 10, 2019

Special live auction at “The Brand” Marketing Summit raises nearly $50,000 for the HYFA and the HRF. In true Team Hereford fashion, supporters of the breed banded together to raise $47,350 to benefit the Hereford Youth Foundation of America (HYFA) and the Hereford Research Foundation (HRF). “Timeless,” a graphite original drawing done by acclaimed artist […]


Hereford Breeders Strengthen Marketing Skills at ‘The Brand’ Marketing Summit

June 6, 2019

The American Hereford Association (AHA) provides Hereford breeders with a comprehensive educational experience. More than 200 Hereford enthusiasts traveled to Kansas City, Mo., June 3-4, for two days jam-packed with sessions featuring some of the best marketers in the business. With presentations from professionals representing all sectors of the cattle industry, attendees at “The Brand” […]


American Hereford Association and Hereford Youth Foundation of America Offer Dino Cornay Original Artwork

May 29, 2019

The American Hereford Association (AHA) and the Hereford Youth Foundation of America (HYFA) are humbled and excited to feature “Timeless,” a Dino Cornay original drawing, in a live auction during “The Brand” Marketing Summit, June 3, Kansas City, Mo. Proceeds for the sale will benefit education and leadership for Hereford youth as well as the […]


Pratz Joins the AHA as Southwest Field Representative

May 21, 2019

The American Hereford Association (AHA) welcomes its newest team member, Colton Pratz, Stillwater, Okla., as the Southwest region field representative for the AHA and the Hereford World. Pratz started his post May 20. In this position, Pratz will attend Hereford sales and events as well as assist breeders with marketing and genetic selection. He will […]


Pérez Cattle Company, Barber Ranch and Rocking R Books Team Up to Support Hereford Youth

April 30, 2019

Fueled by their passion for Hereford cattle and desire to help the next generation of breeders, Pérez Cattle Company, Rocking R Books, Nara Visa, N.M., and Barber Ranch, Channing, Texas, have teamed up to donate some unique items to be auctioned off as a part of Pérez Cattle Company’s Championship Form and Ranch Function Female […]


Meet the AHA Summer Interns

April 16, 2019

Welcome to the AHA, Adrian and Rudy! Click the icons below to share this story!


Champions Named at the Legendary Fort Worth Stock Show

February 7, 2019

Hereford exhibitors competed at the historic Fort Worth Stock Show and Rodeo to see who would win the title of grand champion Feb. 4 in Fort Worth, Texas. A total of 233 Herefords were exhibited during the event. Judge Lydell Meier, Clinton, Tenn. evaluated the open bull and female show on Feb. 4. Grand champion […]


Value and demand for Hereford genetics showcased at the 2019 Cattle Industry Convention

February 5, 2019

NEW ORLEANS — The American Hereford Association (AHA) continues to leverage the breed’s strengths to meet the needs of every component of the beef supply chain. AHA team members shared the proactive efforts the Association is taking to position the breed in the marketplace at a media briefing held Jan. 31 during the 2019 Cattle […]