January 29, 2025
KANSAS CITY, Mo. — Trevor Johnson, Centerville, S.D., joined the AHA as a commercial marketing representative on Jan. 2. Johnson is a lifelong Hereford enthusiast and a southeast South Dakota native. He has a bachelor’s degree …
KANSAS CITY, Mo. — Trevor Johnson, Centerville, S.D., joined the AHA as a commercial marketing representative on Jan. 2. Johnson is a lifelong Hereford enthusiast and a southeast South Dakota native. He has a bachelor’s degree in agribusiness from Kansas State University (K-State), where he was also a member of the national champion meat animal evaluation team and involved with the Center for Risk Management Education and Research and the Beef Cattle Institute. Johnson completed two internships with Adams Land and Cattle, working in both the cattle operations and the corporate office.
He found a passion for the commercial cattle industry at a young age with help from the National Junior Hereford Association and programs like the Fed Steer Shootout. Upon graduation from K-State, Johnson returned to his family’s seedstock, feedlot and row-crop operation.
In his role with the AHA, Johnson will work alongside Association staff to advance the Hereford breed in the commercial sector through multiple outlets. From identifying and expanding marketing opportunities for feeder cattle and commercial females, to developing relationships with cattle feeders, order buyers and auction market representatives, Johnson will work to strengthen Hereford’s place in the commercial beef industry.
“It is an honor to work alongside Team Hereford in serving commercial producers utilizing Hereford genetics,” Johnson says. “As the cattle industry navigates changes such as the national cow herd inventory or emerging sustainability-based revenue streams, I am optimistic that the breed is well poised to find opportunity for producers and remain a leader. I look forward to building connections with and serving commercial producers and breeders alike.”
Additionally, Johnson will represent the AHA at video sales, sale barn feeder specials and other industry events.
“We are excited for the opportunity to work with Trevor to develop and grow opportunities within the commercial industry,” says Trey Befort, AHA director of commercial programs. “I look forward to having such a bright young mind with a passion for Hereford genetics as a part of the team.”
Johnson can be reached at tjohnson@hereford.org.
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The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries — Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) — provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research. For press releases and photos, visit Hereford.org/media.