June 24, 2020
by Grace Vehige The American Hereford Association’s (AHA) marketing program Herefords On Demand is a simple, fresh and user-friendly platform for breeders to access and utilize for multiple assets. Producers are able to market their …
by Grace Vehige
Margaret Platter, her husband, Bill, and their two children started their herd in the fall of 2016 with three cows her father bred, and they now operate JLG Polled Herefords in Greenfield, Ind. While Margaret’s family has raised Herefords in southeast Georgia since 1940, she says she is new to marketing them. The Platters used Herefords On Demand as a gateway tool to start their marketing program.
“I found the four-step process easy to initiate on my own. I was able to enter lot information and create the temporary catalog. I received excellent customer service from the Creative Services team getting the final catalog published,” says Margaret.
Not only does Herefords On Demand produce eye-appealing designs, but the program also delivers data useful for breeders. Margaret has been pleased with her investment in Herefords On Demand.
“I especially like the linkage with My Herd and the automation of animal information and EPDs through the animal registration numbers. The ability to save work for later allowed me to work on the catalog over several days,” she explains.
Herefords On Demand has the ability to help operations of all sizes promote the sale of their cattle. One of the unique aspects of the marketing program, which Margaret also mentioned, is the ability to search across catalogs selecting different criteria. This tool can help find the right purchase for your herd preferences.
“Herefords On Demand made it easy to share my sale catalog electronically. As a small breeder, Herefords On Demand expanded my marketing opportunities and allowed me to reach a broader group of potential buyers,” says Margaret.
If you are interested in learning more about what Herefords On Demand can offer you, visit www.herefordsonddemand.com.
