by Hannah Pearson, NJHA Director Google defines a digital native as a person “born or brought up during the age of digital technology, therefore they are made familiar with computers and the internet from an early age.” Gen Z is the newest generation, consisting of members of the population that are born from 1996 to […]

Current issues that could impact cattle production and markets. “Pre-COVID, we had a just-in-time meat supply chain,” according to Scott Bennett, director of congressional relations for the American Farm Bureau Federation (AFBF). Packing plants chugged at full capacity, harvest animals left for slaughter as quick as they were ready, and meat left the plants and […]

Mucosal vaccines offer unique advantages. “The ability to prevent or, in some cases, cure disease by turning on the immune system is really an incredible opportunity,” according to Scott Nordstrom, DVM, Merck Animal Health director of new product development. Along with some insightful vaccine history, Nordstrom shared specifics about the role of mucosal immunology in […]

Seedstock and commercial cattle producers enrolled a record 756 head of Hereford and Hereford-influenced steers in the American Hereford Association’s (AHA) 2022 feedout programs. The significant increase in cattle numbers from 104 participants in 17 states underscores the value producers are gleaning from the opportunity. “I enrolled cattle because I wanted to get the carcass […]

KANSAS CITY, Mo. — A standing room only crowd filled the Super Barn Sale Arena for the Hereford Night in OKC National Hereford Sale held in Oklahoma City during the second annual Cattlemen’s Congress, Jan. 7.  After the final strike of auctioneer Cody Lowderman’s gavel, the sale grossed $801,750. The excitement from breeders and buyers […]

Hereford exhibitors and enthusiasts gathered in Oklahoma City, Okla., Jan. 5-8 for the 2nd annual Cattlemen’s Congress. Coming from all across the country, cattlemen congregated on the red dirt to exhibit the best of the best in Hereford genetics. The enthusiasm for the breed shined through each day as exhibitors and spectators alike took in […]

by Wesley Denton, NJHA Director On December 15, 2021, a widespread windstorm affected many farmers and ranchers. Wind gusts of up to 100 mph caused damage to buildings and barns for many ranchers across the central part of the country and reporting 19 tornados across three states. This storm led to destruction and danger for […]

Welcome to Oklahoma City! Please take note of the schedule for the week. Sunday, December 2nd 3-6 p.m. – Pen Cattle Check-In Performance Arena West Breezeway (Check tattoos, stamp registration papers and take scrotal measurements) AHA Headquarters in Super Barn (exhibitors pick up back numbers, exhibitors must have papers stamped to pick up back numbers at […]

The 2022 Herdsman of the Year will be announced at the Cattlemen’s Congress, Jan. 8. The winner will be recognized during the selection of the champion Hereford females. Each email that submitted entries for the Keystone International Livestock Expo, American Royal, North American International Livestock Expo, Western States Hereford Show, Cattlemen’s Congress and Ft. Worth […]

Consumers are willing to pay more for what they want. Domestic beef demand is the strongest it has been in three decades. Beef gained about 8% market share over the last two decades. U.S. beef exports through November 2021 were on a record pace in terms of volume and value. Kevin Good, CattleFax analyst and […]