The Certified Hereford Beef team recently brought the history and story behind the Certified Hereford Beef brand to life in front of more than 20 key influencers selling CHB product to customers in the greater Atlanta area. US Foods® Atlanta district sales managers and territory managers convened at White Hawk Ranch in Buchanan, Ga., on […]

Now in its 20th year, the National Reference Sire Program (NRSP) is a program that allows Hereford breeders to test young sires in real-world commercial settings. Not only does this allow breeders to obtain high accuracy expected progeny differences (EPDs) and performance data, but it also allows them to test sires next to the top […]

The Certified Hereford Beef Sire of Distinction (CHBS) program recognizes Hereford bulls that have excelled in carcass traits. The American Hereford Association Board of Directors initiated this program in August 2007. To qualify as a CHBS, a bull must: Be in the top 25 percent for the CHB$ profit index. Have a minimum accuracy level […]

Be on the lookout for the American Hereford Association (AHA) Board Nomination Card in your mailbox. Each year, three AHA Directors retire from the Board. This fall, three new directors will be elected to replace them. The election procedure is a multi-step process:   Nomination of board candidates – The AHA Board of Directors executive […]

Fueled by their passion for Hereford cattle and desire to help the next generation of breeders, Pérez Cattle Company, Rocking R Books, Nara Visa, N.M., and Barber Ranch, Channing, Texas, have teamed up to donate some unique items to be auctioned off as a part of Pérez Cattle Company’s Championship Form and Ranch Function Female […]

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“The Brand” Marketing Summit will provide an opportunity to learn from fellow Hereford breeders and industry experts. One industry expert from whom The Brand participants can expect to hear is Anne-Marie Roerink, founder of 210 Analytics LLC. Through countless consumer studies, Roerink has developed an excellent perspective on the ever-changing wants and needs of the […]

“The Brand” Session Preview: Maximize Your Revenue at Sale Time Learn the secrets to success in the sale barn at “The Brand” Marketing Summit. The days of depending on traditional avenues to sell cattle are coming to an end. With countless tools available, there are many opportunities for sellers to overcome obstacles at sale time. […]

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by Abby Spindle, NJHA director Although in some places the weather may not quite understand, spring is in the air and summer is quickly approaching. Most people are thinking about lake days and summer vacations. However, for most Hereford kids, JNHE is our summer vacation. I hope everyone is just as excited as I am […]