Hereford

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Mershon Cattle named BIF Commercial Producer of the Year

June 20, 2019

The Beef Improvement Federation (BIF) presented Bruce and Tracey Mershon of Mershon Cattle LLC the BIF Commercial Producer of the Year Award June 18 during the group’s annual meeting and symposium in Brookings, S.D. This national award is presented annually to a producer to recognize their dedication to improving the beef industry at the commercial […]

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PACE is back

June 20, 2019

PACE is back and ready to take genetic evaluation to the next level. The American Hereford Association (AHA) is pleased to announce that beginning in July 2019, we will be back to running the Pan-American Cattle Evaluation (PACE) genetic evaluation. PACE was first released in July 2009 as a joint effort between the American Hereford […]

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CHB Restaurant Highlight — The Feedstore BBQ

June 20, 2019

Nestled in the suburbs of the Dallas-Fort Worth metro area is Southlake, Texas, home of the famous Feedstore BBQ. Originally a feed store, the now-famed BBQ joint is home to a delicious selection of Certified Hereford Beef, where the Lafavers family has been exclusively serving the brand since September 2018. “Our brisket is our best-selling product right now, […]

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“Bridging the Gap” Allows Hereford Youth to Interact with Industry Professionals

June 20, 2019

In the quest to help youth discover their passion and plans for the future, the National Junior Hereford Association (NJHA) board is excited to announce the inaugural Bridging the Gap College and Career Fair, debuting at the 2019 Junior National Hereford Expo (JNHE). This event will connect NJHA members with collegiate and industry professionals. Brand […]

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Launch of Herefords On Demand

June 18, 2019

In the midst of the digital age, it is essential for any business to spearhead new and fresh avenues to improve its marketing. The American Hereford Association’s (AHA) Hereford Publications Inc. (HPI) is thrilled to announce the official launch of Herefords On Demand. This new online catalog production system for Association members and Hereford breeders […]

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“Bridging the Gap” Provides New Opportunities for Hereford Youth

June 13, 2019

The National Junior Hereford Association (NJHA) is excited for Bridging the Gap to make its debut at the 2019 Junior National Hereford Expo (JNHE). This college and career fair will bring colleges and employers to Herefords on the Hill where members can engage in one-on-one interactions with industry representatives. Hereford juniors can get a head […]

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Certified Hereford Beef Exhibits at Performance Food Group Food Show

June 13, 2019

Certified Hereford Beef made a statement at the Performance Food Group (PFG) – Lester spring food show while showcasing Certified Hereford Beef briskets to Nashville-area restaurants. Certified Hereford Beef regional brand manager Tim Norsten and National Beef representatives Kevin Rauschelbach and Scott Reale attended the show to discuss the benefits of the Certified Hereford Beef […]

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Stahly Ranch Makes 2019 Breeding Decisions

June 11, 2019

Mike and Judy Stahly, along with their family, have been a part of the National Reference Sire Program (NRSP) since 1999. Each year, Mike selects three sires to use in his program. This year, Stahly Ranch has selected to use 43886318 – DTF Power House 10Y 7E30 ET, 43930534 – KJ BJ 309C Leader 182F […]

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‘Timeless’ Brings $27,000 for Hereford Youth and Research

June 10, 2019

Special live auction at “The Brand” Marketing Summit raises nearly $50,000 for the HYFA and the HRF. In true Team Hereford fashion, supporters of the breed banded together to raise $47,350 to benefit the Hereford Youth Foundation of America (HYFA) and the Hereford Research Foundation (HRF). “Timeless,” a graphite original drawing done by acclaimed artist […]

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US Foods St. Louis and Salem Joins Certified Hereford Beef

June 6, 2019

The US Foods® St. Louis and Salem divisions are joining forces with Certified Hereford Beef to offer our premium beef products to restaurants across Missouri and Illinois. Certified Hereford Beef National Account Manager Brandon Wilson recently performed in-depth brand training to top-level members of the US Foods’ team about the Certified Hereford Beef program. The […]

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