Chad Breeding of Miami, Texas, was raised working on his family’s registered Hereford operation, B&C Cattle Co. When he was 4 years old he was already riding horseback with his granddad, Earl, checking the herd. After graduating high school in 1988, he went to college. After completing his degree at Texas A&M, Chad returned home to the family operation, which markets about 100 Hereford bulls and 50 replacement females annually.
Chad’s love for the Hereford breed flourished when he returned home, as he started breeding cows and working in the show barn. Chad’s knowledge, gleaned from his father, William Breeding, gave him the ability to compete with show cattle on a national level, while also producing beef cattle with the genetic merit the market demands. Through the continued use of artificial insemination (AI) and embryo transfer (ET), the B&C brand is trusted across the country for sound, functional cattle that work in the show ring and excel in the pasture. While they sell a few show heifers, the majority of their cattle are sold to the commercial producer, mostly to Brahman cowmen who produce the sought after F1 known as the maternal Queen of the South.
Chad and his wife, Erin, have five children — Austin, 21; Blayke, 19; Wyatt and Lillian, 4; and Blair, 2. Fatherhood emphasized the importance of family and the value of passing down honesty, an ethic of hard work and a better life. After returning to Miami, a small town in the Texas Panhandle, Chad became active in the community. He has served on the stock show board since 2002 and as chairman since 2010. He was elected to the city council in November of 2005. He has been the Miami mayor since 2009. He also serves on the board of trustees of the First Christian Church. Chad is an active member of the Texas Hereford Association, serving on the board since 2011, including stints as president in 2016 and 2017.
Jim Coley is a third-generation Hereford breeder from Lafayette, Tenn. Jim and his wife, Kay, have two grown children, Denise and Michael, and four grandchildren. Coley Hereford Farm began with Jim’s grandfather, his dad, Dee, and uncle, Clyde, as V.H. Coley and Sons in 1938. They had successful production sales from 1952 through 1978 and dispersed their herd in 1978 after Jim’s father passed away.
As a youth, Jim was active in the Tennessee Junior Hereford Association and 4-H and also assisted with all aspects of the farm. While attending the University of Tennessee, Jim was active in Block & Bridle, worked on the University’s cattle farm, and participated on the livestock and meats judging teams. Jim served on the National Junior Hereford Association (NJHA) board from 1973-1976. After graduation in 1976 with an animal science degree, Jim established his own cow herd and started working as a farm manager. Over the next nine years, he worked for Greenfield Farms, Tennessee; Green Valley Farm, Kentucky; and Nunnally Farm, Georgia. In 1985, he moved back to Tennessee and began a 30-year career in sales and management at farmers co-ops. He retired from co-op work in 2017 and works full time on his cattle operation.
Jim served on multiple county Cattlemen’s Associations’ boards while working in those counties. He has been active in the Tennessee Hereford Association, serving as president. He also serves on the Tennessee Beef Agribition (TBA) committee and as sales manager for the Hereford sale during the TBA. In 2014, he served on the merger committee that joined the Tennessee Hereford Association and the Tennessee Polled Hereford Association. In 2003, Jim and his family donated the first heifer sold to support the Hereford Youth Foundation of America (HYFA). That heifer raised more than $30,000 for HYFA.
In 2017, Jim moved his cattle back to the “home place” just east of Lafayette, Tenn. Today, his herd includes 50 cows, mostly Line 1, both polled and horned. He also raises five to 10 ET calves on a contract basis each year. Coley Hereford Farm produces commercial bulls, top-quality bred heife replacements and a few bulls for use in their and other seedstock operations. Jim maintains complete
performance records and uses genomic testing. The calves not sold for breeding are fed and sold direct to the consumer as freezer beef.
Lou Ellen Harr, along with her husband, Jeff, and daughter, Keayla, own and operate J&L Cattle Services in Jeromesville, Ohio. The operation started in 1996 when Lou Ellen’s former employer, Big T Ranch, was sold, and one of the farms was purchased. Originally a custom fitting service with a handful of cows, the operation has evolved to about 100 females, including 70 registered Hereford cows, a handful of registered Angus cows and commercial cows used as recipients for their ET program. J&L custom raises and collects data on approximately 100 head of heifers for purebred clients. A small feedlot completes the enterprise with the fat cattle marketed on the rail to a source-verified program demanding Choice and Prime carcasses. The family also farms hay and row crop ground. Cattle carrying the JLCS prefix are marketed through a semiannual sale, the J&L and Guests Sale. Since the first sale in 2005, cattle have been marketed into more than 20 states and Canada.
Growing up in Missouri on a small farm with a few Hereford cows, Lou Ellen attended the University of Missouri and Kansas State
University to obtain a master’s degree in reproductive physiology. She then went to work for Hereford breeders in Missouri and Virginia before managing the show and sale cattle at Big T Ranch in Ohio.
In addition to managing the day-to-day operations at J&L, Lou Ellen works more than 10 purebred Hereford sales per year where she helps sell cattle on a commission basis. Lou Ellen also teaches at the Ohio State University Agriculture Technical Institute each fall where she educates college students about livestock evaluation and selection. Lou Ellen and Jeff have helped numerous young people get involved in the Hereford breed and are strong advocates of the NJHA.
Lou Ellen is a lifetime member of the AHA, having previously served on the nominating committee. As a director on the Buckeye
Polled Hereford Association, she served on the committee that joined the state’s polled and horned Hereford associations. Lou Ellen currently serves on the Ohio Beef Council, overseeing the state’s checkoff dollars. J&L Cattle Services was named Seedstock Producer of the Year by the Ohio Cattlemen’s Association in 2018.
Travis McConnaughy was born and raised on a seedstock Hereford operation previously owned by his grandparents, Calvin and Jean Watson. Travis and wife, Sarah, own and operate the family’s ranch, which is now known as WMC Cattle Company. They have expanded the ranch to include 1,300 acres, approximately 300 Hereford cows and 150 commercial cows. WMC Cattle Company is a progressive program that collects carcass ultrasound measurements and actual data on their purebred calves, in addition to using the latest technology, such as AI, ET and genomics.
From 2001-2006, Travis was self-employed in the construction field. He returned home in 2006 to help his grandfather on the ranch. Travis and Sarah married in 2011 and purchased the ranch, which had 66 Hereford cows at the time. That was after Travis lost a leg to a motorcycle accident in 2009.
WMC Cattle Company hosted its first annual female production sale in 2019 — the Ladies of the Ozarks. Next came the first annual WMC Bull and Commercial female sale in 2020. Travis manages the ranch as a business. He demands high performance from his cattle with minimal inputs. His high standards, open mind and willingness to change stack the odds toward the operation’s financial sustainability for generations to come. Currently, the next generation includes Jett, 7 and Watson, 6. WMC Meat Co., a small meat sales business, is the ranch’s most recent addition. It opened another avenue for the ranch to capitalize on the quality it produces.
Travis is the current president of the Missouri Hereford Association; he was vice-president the previous two years and has been on the board six years. In 2020, WMC Cattle Company was recognized as the Missouri Purebred Breeder of the Year. Beyond the Hereford scene, Travis is a fifth-year member of the Ozark County Soil & Water board. He is also serving his second term as president and his fifth year as a board member of the Farm Service Agency.
John assumed management of Ridder Hereford Ranch after the sudden death of his dad, Paul, in 1972. That was just a year after John graduated from Colorado State University with a degree in animal science and a minor in agricultural economics. He is the third generation to operate the 114-year-old ranch and show carload bulls in the National Western Stock Show (NWSS). His ranchraised “Metric” won grand champion bull honors at the 1982 NWSS.
John began hosting an annual sale on the ranch in 1974. Currently, he markets approximately 100 yearling and 2-year-old bulls
and 75 heifers on the first Thursday of February. He has utilized both on-site and Internet bidding for many years.
Ridder Hereford Ranch consists of rotational grazing pastures and one long-term lease. Aside from hay ground, the ranch has no
farming interests and runs only a spring-calving registered Hereford herd. At any given time there are 600 to 700 head grazing or winter feeding on the ranch. John is an innovator, interested in learning what is around the corner and whether it can be applied to his operation. He has taken part in continuing education classes and conservation practices such as a year-long Grazing Short Course and the Conservation Stewardship Program for 10 years.
John has served as president of the Nebraska Hereford Association and chair of the AHA President’s Council. He is passionate about the Hereford breed and what it contributes to America’s cow herd. He was the inaugural recipient of Nebraska’s Breeder of the Year award. He is a supporter of 4-H, the Nebraska Junior Hereford Association and the Nebraska Classic’s Aspiring Young Cattlemen heifer program.
John and his wife, Mary, have six children, two daughters-in-law, a son-in-law and five grandchildren, all with ownership interests in
the ranch. The fifth generation of Ridders are now taking part in ranch activities. Focus on the attributes of Dams of Distinction and on disposition have been key to the ranch’s ongoing support by their cow-calf buyers.
Corinne Santos was born and raised in the Central Valley of California. She is a thirdgeneration farmer and owns and operates Santos Hereford Ranch in Hilmar, Calif. The family began farming in the Central Valley in the early 1950s, when the operation included a 500-cow dairy operation, corn/oat silage and hay farming.
Corinne’s father, John, began purchasing Hereford cattle to show in high school and the passion for the breed has continued. Corinne’s parents, John and Susan Santos, started building the herd when she and her brother were of the age to show. The family became members of both the AHA and the California-Nevada Hereford Association (CNHA). John was a board member of CNHA for many years. Upon his passing in 2017, Corinne assumed all management duties of their herd.
As a small breeder, the focus has been to breed maternally superior females, bulls and registered Hereford steers that excel in both
the show ring and production. The cattle are typically marketed through sales and by private treaty. The family has always been huge supporters of the junior association and its exhibitors. They have donated countless hours coordinating and volunteering at state shows and field days.
Corinne is a graduate of California State University, Fresno, with a bachelor’s degree in agricultural business and a minor in mass
communications and journalism. She has had a successful career in finance and lending for more than 20 years. Corinne is senior vice
president and market manager for Farmers and Merchants Bank of Central California. She is also a recent graduate of the Southwestern Graduate School of Banking program at Southern Methodist University in Dallas, Texas.
Corinne and her family have been members of the AHA for over 35 years. She is currently the treasurer for the CNHA and an advisor
for the California-Nevada Junior Hereford Association. Corinne was recently elected president of the board of directors for United
Cerebral Palsy of Stanislaus County, and she is also a board member for the Stanislaus County Farm Bureau. She was the national chairperson of the Young Professionals Committee for the Risk Management Association.
Volatility, uncertainty, chaos and ambiguity abound while the speed of change has accelerated. Yet we are not the first to encounter these forces. Explore the power of purpose, the three circles of motivation, and three key questions that drive professional and personal performance while using the lessons from the Corps of Discovery to frame your strategic thinking.
Tom Field, Ph.D., serves the people of Nebraska as the Director of the Engler Agribusiness Entrepreneurship Program and holder of the Engler Chair in Entrepreneurship at the University of Nebraska – Lincoln. An enthusiastic advocate for free enterprise, the potential of young people and opportunities in both agriculture and rural communities, Tom is an internationally recognized educator and innovator who has the ability to connect the dots between people, industries, and ideas. A fifth generation cattleman who is partnership in a family cow-calf business in western Colorado, he also authors the column “Out of the Box’, consults and advises a number of enterprises and organizations, and is a sought after speaker who challenges and inspires audiences to lead their organizations to excellence by asking the right questions, seeking solutions beyond conventional wisdom, and unleashing the power of focused creativity. He and his wife Laura and their family live near Raymond, NE. Tom is a native Coloradoan and earned his bachelors, masters and doctoral degrees at Colorado State University.
Improvements in beef quality and consistency over the last 30 years have led to the added demand for beef in the marketplace. Take a look at the cattle industry from a historical viewpoint and gain perspective on the future trajectory of the industry. This session will provide insight on supply, demand, trade, leverage, competitive meats and price for the producer of today and tomorrow.
Kevin Good grew up on a purebred cow/calf operation and graduated from Kansas State University with a bachelor’s degree in animal science. While at Kansas State, he was a member of both the meats and livestock judging teams. Kevin began working with CattleFax in 1982. Today, he is Vice President of Industry Relations and Analysis. His primary responsibilities include covering the Kansas/Oklahoma fed cattle market and working with corporate partners providing information and analysis to help them make profitable management and marketing decisions. Kevin has worked with many agricultural companies in helping them understand the changes taking place in the commodities industries, with an emphasis in animal proteins, and in particular, the beef industry. This includes analyzing interactions between supply, demand, production trends, weather and other factors affecting commodity markets. Kevin has a wife and three grown children.
Develop a better understanding of the current state of affairs in Washington, D.C., as it pertains to cattle ranchers. With the implications of COVID-19 over the last year, policy like many other facets of the agricultural industry has been affected and will be a force shaping the development of policy for the industry moving forward.
Scott Bennett serves as the American Farm Bureau Federation’s Director of Congressional Relations. His issue portfolio is comprised of livestock and related issues including GIPSA, cell-based proteins, gene-editing, and Livestock Mandatory Reporting.
Scott also manages AFBF’s efforts on hemp, child nutrition/dietary guidelines, and agricultural research.
Scott has been with the American Farm Bureau Federation since October of 2018. Prior experience includes serving as Legislative Director for former House Judiciary Chairman Bob Goodlatte, where Scott guided the Chairman through policy decisions as a conferee for the 2018 Farm Bill. Before working on the Hill, Scott was an Associate at Keys Group, a D.C.-based consulting and lobbying firm representing multi-national food and animal health companies. Scott was born and raised in Red House, VA on his family’s purebred Hereford, Angus, and Gelbvieh cattle operation, Knoll Crest Farm.
Scott’s work was critical through the COVID-19 pandemic for Farm Bureau, ensuring that cattle, hog, and contract poultry growers were given the necessary tools to weather the market volatility while working with industry, USDA, and Congress in the development of the Coronavirus Food Assistance Program (CFAP). Scott is a regular source for Bloomberg News, the Western Ag Reporter, Brownfield Ag News and RFD-TV. He has been named as one of “Washington’s Top Lobbyists” by The Hill magazine for the past three years.
Scott earned his bachelor’s degree in agricultural economics from Virginia Tech and resides in Arlington, Virginia. He serves on the Board for the Animal Agriculture Alliance, VA 4-H Foundation, the Virginia Angus Association and as the Chairman for the VA FFA Foundation Board.
Merck Animal Health and the AHA created a unique partnership to highlight the importance of animal health to maximize genetic potential and herd profitability. This partnership also provides a platform for members to keep current with the latest cattle health tools and opportunities. Learn more in this session and take a look at the future of cattle health products.
Dr. Scott Nordstrom specializes in immunology, vaccine research and development, as well as post-approval pharmaceutical and vaccine studies in cattle. He also provides training in the areas of infectious diseases, vaccinology, immunology and diagnostics. Dr. Nordstrom played principal roles in bringing numerous products to the US and Global cattle industry including Banamine® Transdermal and the Vista® vaccine line. He was also responsible for bringing numerous intranasal vaccines to market in the cattle industry. After practicing dairy and equine medicine privately for ten years, he joined Merck Animal Health Cattle Technical Services in 2001.
Updated Oct. 1, 2021
Triple S. Ranch
Mark St. Pierre
Jane Evans Cornelius
Coyote Ridge Ranch
Greenview PLD HFD Farms Inc.
Wooden Shoe Farms
Stephens Hereford Farms
Rustic Oaks Farms
Stumpf Land and Cattle
Beck-Powell Polled Herefords
Wiese & Sons
Simpson Polled Herefords
R&R Cattle Co.
Mill Creek Ranch
Oleen Cattle Company
Grand Meadow Farm
Ye Ole McDonalds Farm
Dakitch Hereford Farm
S&W Polled Herefords
JD Bellis Family Herefords
Journagan Ranch/ Missouri State Univ.
WMC Cattle Co.
Falling Timber Farm
Day’s Family Farm
Cooper Hereford Ranch
Churchill Cattle Co.
Blueberry Hill Farms Inc.
Alfred Schutte & Sons
Clarence Tegtmeier & Sons
Ridder Hereford Ranch
Olsen Ranches Inc.
Joe Van Newkirk
Van Newkirk Herefords
Bill King Ranch
Spring Pond Farm
Kim Yates Prestwood
Prestwood Beef Cattle
J&L Cattle Services
Mohican Polled Hereford Farms
Red Hills Herefords
Harrison Cattle Co
Double Seven Ranch LLC
MCS Cattle Co
Bob Harrell Jr.
Harrell Hereford Ranch
Bar One Ranch
Flat Stone Lick
Fawcett Elm Creek Ranch
Candy Meadow Farms, Inc.
Walker Polled Hereford Farm
Crouch Polled Hereford Farm
Chastain Cattle Co
Indian Mound Ranch
Doyle Hereford Ranch
B&C Cattle Co
Coates Ranch Co
Joe Dan Ledbetter
Ledbetter Cattle Co
Still River Ranch
Double L Cattle
Mann Cattle Co
Phil Allen & Son
Rees Bros Herefords
Knoll Crest Farm
Deer Track Farm
McDonalds Polled Herefords
Wilcox & Family Cattle Co
C&L Hereford Ranch
Huth Polled Herefords
Larson Hereford Farm
Plum River Ranch
NJW Polled Herefords
Micheli Hereford Ranch