by Bailey Morrell, NJHA communications chair

Hey, juniors! The National Junior Hereford Association (NJHA) is committed to keeping you informed and engaged throughout the year. In my new role as communications chair, I have been tasked to update you about what is happening in the NJHA, including dates, deadlines and new programs. However, we have decided to take communications one step further. How many of you know the NJHA has Facebook, Instagram and Snapchat accounts? If you have not already, visit these platforms and follow our pages.

Get social

Our communications team provides the membership with information on all three platforms, but each platform will be unique in that you can interact with our organization. I recognize Facebook is a more formal platform, a place where we circulate important updates regarding upcoming events and news. In fact, leading up to this year’s VitaFerm® Junior National Hereford Expo, we used Facebook Live for our #HerefordsAtHome campaign and as a gateway to information for the week in Kansas City, Mo. Instagram was another popular outlet to engage with members and Instagram stories provided easy access to information.However, the NJHA board is focusing its efforts on our Snapchat platform. Our team sees Snapchat as a tool to really connect with our members, the folks reading this article right now. Therefore, we have committed to being more active on this social media platform. Snapchat is a great platform for two-way communication, and we want you to ask questions and reply to the NJHA’s Snapchat stories.

Sharing is caring
Social media is truly about sharing and we want to share our experiences with you. In the coming months we will not only be posting dates and deadlines, but we will also give you a look into the lives of board members and provide video updates from different field days and events we attend. Our absolute goal is to provide relatable and relevant content to NJHA members.
If you have a question about an upcoming event, chances are others may have the same question. Please feel free to reach out so we can answer those questions for you. Social media has proven to be a great tool for the future and we appreciate the opportunity to interact with our members outside of the barns and showrings in a new way. Also, we welcome you to send us pictures of shows and events you attend. You never know when one of your photos will be highlighted on our social media feeds. So please, get engaged and follow us on all media platforms so we can connect with each and every one of you.