Hereford Advantage Program

Increase added market power and brand recognition with feeder cattle sired by a Hereford bull battery ranking in the top 50% for the $CHB index.

Program requirements

  • Registered Hereford bulls with transferred ownership.
  • Hereford bull battery average $CHB index* value ranking in the top 50% of the breed.
    • *The Certified Hereford Beef Index ($CHB) is a terminal sire index that is built on a production system where Hereford bulls are used on British-cross cows with a focus on gain and end product merit.

    How to participate

  • Complete and submit form below.
  • Information will be reviewed and a sire summary with EPD rankings will be returned if all program requirements are met
  • CLICK HERE to enroll and view current listings.

    For more information or questions, call 816-842-3757 or email