Hereford Advantage Program

Increase added market power and brand recognition with feeder cattle sired by a Hereford bull battery ranking in the top 50% for the $CHB index.

Program requirements

  1. Registered Hereford bulls with transferred ownership.
  2. Hereford bull battery average $CHB index* value ranking in the top 50% of the breed.

How to participate

  1. Complete and submit form below.
  2. Information will be reviewed and a sire summary with EPD rankings will be returned.
  3. If all program requirements above are met:
    • Group information will be placed on “Feeder Cattle Listings” page
    • Additional marketing support will be provided
    • The program logo may be used for marketing purposes

*The Certified Hereford Beef Index ($CHB) is a terminal sire index that is built on a production system where Hereford bulls are used on British-cross cows with a focus on gain and end product merit.

CLICK HERE to enroll and view current listings.

For more information or questions, call 816-842-3757 or email

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