Tri-tip is a juicy, flavorful and economical cut. Try roasting a Certified Hereford Beef tri-tip with a chili crust to make an instant family favorite for dinner tonight!

Ingredients:

• 1 Certified Hereford Beef Tri-Tip roast (1-1/2 to 2 pounds)
• Salt and pepper
• 1 tablespoon chili powder
• 2 teaspoons ground cumin
• 1 teaspoon onion powder
• 1/2 teaspoon garlic powder
• 1/4 teaspoon pepper

Heat oven to 425°F. Combine rub ingredients in small bowl; press evenly onto all surfaces of beef Roast.

Place roast on rack in a shallow roasting pan. Do not add water or cover. Roast in 425°F oven 30 to 40 minutes for medium-rare; 40 to 50 minutes for medium doneness.

Remove roast when an instant-read thermometer registers 135°F for medium rare; 150°F for medium. Transfer roast to carving board; tent loosely with aluminum foil. Let stand 20-25 minutes. (Temperature will continue to rise about 10°F to reach 145°F for medium rare; 160°F for medium.)

Carve roast across the grain into thin slices. Season with salt and pepper, as desired.