Join us each week for a comprehensive dive into the Certified Hereford Beef brand. What is it? How does the brand affect me? We will answer these questions and more in the following weeks.

What is Certified Hereford Beef?

The Certified Hereford Beef brand is a premium branded beef program owned by the American Hereford Association. The brand supports Hereford farm and ranch families across the United States by creating awareness and demand for Hereford beef, thus creating a demand for quality Hereford genetics. The Certified Hereford Beef brand is a USDA registered, certified and graded program and is a product of the USA.

Why was the Certified Hereford Beef brand created?

In 1991, the American Hereford Association undertook history’s most ambitious and comprehensive cattle breed study to determine Hereford’s contribution to the beef supply. The Colorado State University studies were designed to quantify Hereford beef’s merits in the minds and mouths of the ultimate quality judge – the consumer. The results showed Hereford beef was superior in every category, including flavor and tenderness.

In 1995, the American Hereford Association established the Certified Hereford Beef brand to carry on the time-honored tradition of tender, juicy and delicious beef. Since then, we’ve been providing families with the best beef America has to offer.

Tune in next week to learn about the Certified Hereford Beef quality specifications. If you’ve read this far, please email info@herefordbeef.org and answer the following question to claim your door prize: What year was the Certified Hereford Beef brand established?