Certified Hereford Beef hosted several key influencers from US Foods for an in-depth look into the history of the Hereford breed, the role the American Hereford Association plays in the industry and why the Certified Hereford Beef brand adds value and a point of differentiation in the market. The group toured a Hereford ranch to gain insight into the animal management practices of our producers to complete the visit.

The group convened at the American Hereford Association and Certified Hereford Beef headquarters for an informative session about the Hereford breed and brand before departing for Schu-Lar Herefords, LeCompton, Kan. The Schu-Lar family maximized the farm-to-table experience by bringing cattle to the group on horseback. Bryce and Gina Schuman, owners of Schu-Lar Herefords, explained how their operation uses data, relevant technology and proven sires to produce elite Hereford animals that contribute a high-quality product to the United States beef supply.

“Our meeting with Certified Hereford Beef was incredible,” said Erik Hutchinson, US Foods region center of the plate specialist. “The information on the history of the Hereford breed, the genetics and dedication to quality was astonishing. The trip to the Schu-Lar Ranch was memorable, and being able to learn and see first hand what it involves to raise and maintain a herd of Herefords cattle was very educational. I’m looking forward to taking the information I have learned and launching the Certified Hereford Beef brand in my region.”

The US Foods group concluded the tour with a visit to National Beef Packing Co.’s Dodge City plant. National Beef is Certified Hereford Beef’s packer partner.

“We appreciate the opportunity to highlight the Hereford breed and the impact the CHB brand can make in the market to these key influencers,” says Amari Seiferman, President and CEO. “They have the ability to make a difference in their respective markets. The CHB brand wouldn’t be what it is today without our Hereford producers and we appreciate their hard work and dedication to ensuring the integrity of the breed so we can be proud to represent the brand every day and provide a high quality product to the industry.”