Certified Hereford Beef® returned to the second annual Performance Food Group (PFG) Wine and Dine Showcase on Jan. 13 at the Musicians Hall of Fame and Museum in downtown Nashville. The upscale event serves to demonstrate PFG’s fine-dining restaurants and various products, which could help drive restaurant sales and profits.

As an invited participant, Certified Hereford Beef’s regional manager, Ty Ragsdale, served boneless short ribs and explained to attendees this cut’s significance when it comes to the eating experience and it’s positively impacting a restaurant’s bottom line.

The PFG sales team noted the “on-trend” cut piqued their customers’ interest in diversifying their menus to create more traffic and revenue.

The former culinary instructor at Nashville’s Opryland Hotel, Ken Lemon says, “The CHB short ribs are tender and richly flavored, and everyone should consider them for their menu.”