October 4, 2018
For Immediate Release Contact: Kaylen Alexander, kalexander@hereford.org Oct. 1, 2018 KANSAS CITY, Mo. — The Certified Hereford Beef® and the American Hereford Association (AHA) Board of Directors voted unanimously to modify the minimum marbling score …
The minimum marbling score requirement will be modified from a Slight00 marbling score to a Small00 marbling score to elevate the quality level of the Certified Hereford Beef brand to a USDA Choice quality grade.
“Our Hereford farmers and ranchers have worked diligently over the years to improve the Hereford breed,” says Amari Seiferman, Certified Hereford Beef chief operating officer. “This modification is a testament to that work and proves Certified Hereford Beef is a premium quality product. We are proud to move our brand forward into a new era of success.”
The marbling score modification will go into effect on Jan. 1, 2019. The Certified Hereford Beef brand will serve customers with two flagship programs — Choice and Premium. The Choice program will provide a USDA Choice and higher product, while the Premium program will provide an upper-two-thirds USDA Choice and higher product.
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The Certified Hereford Beef® brand is a premium branded beef program supporting American Hereford farmers and ranchers. The brand is offered through foodservice distributors and retail supermarkets across the globe.
