Home / Media / News / Certified Hereford Beef Hosts Farm Tour for US Foods® Austin
Certified Hereford Beef Hosts Farm Tour for US Foods® Austin

Certified Hereford Beef Hosts Farm Tour for US Foods® Austin

September 25, 2019

The Certified Hereford Beef® team recently brought the history and story behind the Certified Hereford Beef brand to life in front of two key members of the US Foods® Austin team. The US Foods® Austin …





The Certified Hereford Beef® team recently brought the history and story behind the Certified Hereford Beef brand to life in front of two key members of the US Foods® Austin team.

The US Foods® Austin Category Operations Manager and Center of the Plate Specialist convened at the Certified Hereford Beef headquarters in June to get an in-depth look at the Certified Hereford Beef brand before diving into the life of a Hereford producer at the Schu-Lar Herefords in LeCompton, Kan.

“This farm tour was a great opportunity for our Certified Hereford Beef partners to gain a greater understanding of the beef production cycle and the level of care and respect our Hereford producers give to their cattle day in and day out,” says Trey Befort, American Hereford Association director of commercial programs. “It was a great day on the ranch, and we appreciate everyone at Schu-Lar Herefords for their hospitality.”

The US Foods® group concluded the tour with a visit to National Beef Packing Co.’s Dodge City, Kan., plant. National Beef is Certified Hereford Beef’s packer partner.

“We enjoyed educating the US Foods® Austin team about the Hereford breed and brand,” says Amari Seiferman, Certified Hereford Beef president and CEO. “We are excited to partner with the Austin team to promote and sell the Certified Hereford Beef brand in their market.”