Hereford

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Runner and Vehige start as AHA and HPI summer interns

May 21, 2020

Runner as AHA youth activities intern Halie Runner will serve as the AHA junior activities intern. Runner is a senior at Oklahoma State University (OSU) majoring in animal science and agricultural communications. At OSU, Runner is a member of the Agricultural Communicators of Tomorrow organization. Prior to attending OSU, Runner attended Lincoln Land Community College […]

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Merck Animal Health and American Hereford Association Announce Five-Year Educational Partnership

May 19, 2020

KANSAS CITY, Mo. – Merck Animal Health (known as MSD Animal Health outside the United States and Canada) announces its five-year partnership with the American Hereford Association (AHA) to educate members and cattle producers on the importance of animal health programs in maximizing cattle’s genetic potential. Through the partnership, Merck Animal Health will lead educational […]

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Leaning on Local: Amos Herefords Farms

May 14, 2020

by Samantha Albers Industry headlines assure readers there is no beef shortage, yet trips to local retailers tell a different story. With grocery shelves stocked with the bare minimum, many shoppers are turning to local farmers and ranchers to provide a nutritious meal for their families. For 25 years, Craig and Denise Amos have provided […]

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Beef Consumers Seek Transparency, Brand Trust

May 11, 2020

Understanding what motivates consumers in their beef purchases. KANSAS CITY, Mo. – Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with cattle producers at […]

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Hereford-Influenced Feeder Cattle Sale Draws Big Numbers

March 5, 2020

Over 40 producers taking advantage of Hereford genetics in their operations pulled together for another successful sale to add value to Hereford-influenced feeder cattle. Hosted by Mitchell Livestock Marketing, Mitchell, S.D., the annual Special Hereford and Hereford Influence Feeder Cattle Sale drew in 3,013 head of high-quality feeder cattle on Feb. 20. With a large […]

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Represent the Brand

March 5, 2020

Product branding is more than just a logo or trademark — it incorporates many components to create the brand concept. As Hereford breeders and enthusiasts, it’s important for us to promote the brand so that it is perceived as desired, which builds a positive reputation in the marketplace while maintaining brand character through integrity, trustworthiness […]

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New Feeder Calf Marketing Service Creates Opportunity for Hereford Cattle

March 5, 2020

Kansas City, Mo. — Hereford producers will have access to more marketing outlets for their feeder cattle thanks to a new partnership between the American Hereford Association (AHA) and S= Cattle Co., a cattle-buying business owned and operated by Nolan Stone and based in Eaton, Colo. Through this partnership, AHA field representatives will locate and […]

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2020 AHA Board of Director Nominating Committee

February 27, 2020

The nominating committee is calling for volunteers interested in serving a four-year term on the Board of Directors for the American Hereford Association. State leaders and members are encouraged to contact prospective candidates within their state and region. This year’s nominating committee: Rob Helms, chairman Lexington, Tenn. 731-571-8213 robhelms@netease.net Joe Ellis Chrisman, Ill. 765-366-5390 efbeef1@aol.com […]

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2020 Female Show Champions

January 23, 2020

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Baumgarten Cattle Co., Coyote Ridge Ranch and Barber Ranch Take Top Honors in Hereford Yard Show

January 22, 2020

DENVER — Baumgarten Cattle Co., Belfield, N.D., took top honors in the Hereford carload show on Friday, Jan. 17, during the 2020 National Western Stock Show in Denver. Coyote Ridge Ranch, La Salle, Colo., topped the pen-of-three bull show and Barber Ranch, Channing, Texas, won the pen-of-three female show in the Denver Yards. Brent Meeks, […]

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