Video news package available at: https://vimeo.com/manage/videos/578494832 Despite current challenges, cow-calf producers raise the bar on furnishing consistent, efficient, high-quality beef. When retail markets climbed last year in the wake of foodservice restrictions, beef took center plate as the protein of choice. While the beef industry emerged from the pandemic stronger, more roadblocks are in store […]

The American Hereford Association (AHA) welcomed Taylor Belle Matheny, Manhattan, Kan., as the director of communications and digital content on June 7. In this role, Matheny will develop strategies and content to promote Hereford seedstock to the cattle industry. Leading the development of promotional and educational materials, videos and infographics for print and digital media […]

The American Hereford Association (AHA) welcomed Cristin Tavernaro as managing editor on May 17. In this position, Tavernaro will join the editorial staff of Hereford World and work to maintain the communication voice of the Association and the breed. “You always feel like you belong wherever you go in the ag industry and the AHA […]

Completion and return of Fall 2021 herd inventories before July 15 will receive a discount of 25 cents off per head on every female maintained on the inventory. Inventories updated after September 1 will incur a $2.00 per head surcharge on every female maintained on the inventory. Remember, MyHerd users can log in anytime to […]

Wes Ishmael, long-time cattle business journalist and communicator recently joined the American Hereford Association as Executive Editor of Hereford World magazine (HW). He will oversee HW editorial planning and production, with emphasized focus on the commercial cattle industry. “As a breed, we strive to serve commercial cattle producers with genetic solutions and genetic selection tools, […]

Kansas City, Mo. The 2021 Faces of Leadership Conference hosted by the National Junior Hereford Association (NJHA) and Hereford Youth Foundation of America (HYFA) has recently changed its location from Columbus, Ohio to Oklahoma City, Okla., due to Covid-19 restrictions. The dates will remain July 28-31 with the early registration deadline of June 15 and […]

Notice: Breeders can now make DNA test request for MD testing through their MyHerd account. DNA testing is vital for improving the beef industry. The American Hereford Association (AHA) requires DNA testing on any sire born on or after Jan. 1, 2011, from which calves are registered. Donor dams from which calves are registered must […]

KANSAS CITY, Mo.— Spring seedstock sales are well under way in many parts of the country as cattlemen and women purchase bulls meant to add value to their operations. An increasing number are choosing Hereford. “We’ve found that a lot of our customers that have more straightbred cattle, once they use Hereford genetics in a […]

The AHA’s Board of Directors nominating committee is requesting volunteers to serve a four-year term as a director. Members are encouraged to contact representatives in their respective regions to submit nominees. This year’s nominating committee is: Dave Bielema, chairman Ada, Mich. 616-292-7474 greatlakesherefordbeef@gmail.com Terri Barber Channing, Texas 817-727-6107 terri.barber@elancoah.com Mark Cooper Willow Creek, Mont. 406-539-6885 […]