“The Brand” Session Preview: Maximize Your Revenue at Sale Time Learn the secrets to success in the sale barn at “The Brand” Marketing Summit. The days of depending on traditional avenues to sell cattle are coming to an end. With countless tools available, there are many opportunities for sellers to overcome obstacles at sale time. […]

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by Abby Spindle, NJHA director Although in some places the weather may not quite understand, spring is in the air and summer is quickly approaching. Most people are thinking about lake days and summer vacations. However, for most Hereford kids, JNHE is our summer vacation. I hope everyone is just as excited as I am […]

Spring is here and with that plans are in full swing for the 2019 VitaFerm Junior National Hereford Expo (JNHE) in Denver, Colo., July 6-13.  The National Junior Hereford Association (NJHA) Board of Directors just finished up our spring board meetings in Denver last week where we did a walkthrough of the National Western Complex […]

Certified Hereford Beef Expands Product Offering with Ready-to-Eat Prime Rib and Pot Roast   Certified Hereford Beef® is expanding its product offering with the addition of a ready-to-eat prime rib and pot roast in both retail-ready and foodservice packaging. Both products will give retailers the ability to market a premium ready-to-eat product that consumers can […]

K-State Animal Sciences and Industry student Keayla Harr receives the Don and Jane Good Outstanding Senior Award. Keayla Harr of Jeromesville, Ohio, has been selected as the 2019 Don & Jane Good Outstanding Senior. Craig Good, Don and Jane’s son, presented the award April 6.   While an undergraduate student in Animal Sciences and Industry […]

National Beef Packing Company is exhibiting their dedication to the Certified Hereford Beef brand by expanding their product line under the CHB label. National Beef recently launched Certified Hereford Beef fresh patties – an 80/20 blend of freshly ground chuck that creates an exceptional burger-eating experience. The patties come in three sizes – 4 oz., […]

Big or small, new business or old, one of the most important things you must do to stay relevant in the industry is to be a marketer. Marketing can take many forms and do many things for an operation. It can inform your audience and potential customers what your business is about or be a […]

Registration is now open for the 2019 Beef Improvement Federation (BIF) Annual Meeting and Research Symposium. This year’s event will be June 18-21 at the University Comfort Suites and Convention Center in Brookings, South Dakota. Early registration deadline is May 15. Attendees can save $100 by pre-registering. Online registration is available at http://www.beefimprovement.org. This year’s […]

The National Junior Hereford Association (NJHA) is one of the largest, strongest and most active junior cattle programs in the country. Over the years, members of this association have gone on to earn international and domestic respect as models for youth organizational success. The NJHA, through its extensive educational programs, continues to lay the foundation […]