Strong artificial insemination (AI) programs are the ticket to remain competitive in a challenging and growing commercial and seedstock marketplace. The American Hereford Association’s (AHA) annual AI Source Book spotlights up-and-coming genetics in the breed and showcases top Hereford sires to the beef cattle industry. A powerful marketing tool, the AI Source Book gives producers […]

With many events being postponed and rescheduled due to the COVID-19 outbreak, the American Hereford Association (AHA) is providing a list of changed events with new dates and information. Events are listed in order of which we receive changes. Please contact your regional AHA field representative to announce changes to your event. WMC Cattle Co. […]

The Beef Improvement Federation (BIF) presented Bruce and Tracey Mershon of Mershon Cattle LLC the BIF Commercial Producer of the Year Award June 18 during the group’s annual meeting and symposium in Brookings, S.D. This national award is presented annually to a producer to recognize their dedication to improving the beef industry at the commercial […]

In the midst of the digital age, it is essential for any business to spearhead new and fresh avenues to improve its marketing. The American Hereford Association’s (AHA) Hereford Publications Inc. (HPI) is thrilled to announce the official launch of Herefords On Demand. This new online catalog production system for Association members and Hereford breeders […]

Hereford Publications Inc. (HPI), a subsidiary of the American Hereford Association (AHA), is offering a communications internship for college juniors or seniors to assist the Creative Services team and the Hereford World staff in the production of the Hereford World magazine and other creative projects. The internship provides experience in feature writing, project management, interviewing, […]

by Kendra Davis I read a book recently by Simon Sinek titled “Start With Why.” In the book Sinek uses real-world examples to demonstrate how great leaders in history used communication in different ways than what we naturally assume is the “right” way of reaching our customers. The basic principle Sinek uses to convey his […]

by Laura Loschke Upcoming deadlines The early bird deadline for fall inventories is July 15. Fall 2018 herd inventories were generated last month for Whole Herd Total Performance Records (TPR™) members. Herd inventory will be accessible via mail or MyHerd. org. Fall inventories turned in by July 15 will receive a 25-cent-perhead discount on every […]