Category: Breed Improvement

Genetic Evaluation Improvements

May 7, 2020

The breed improvement shop has been busy working on improvements to the genetic evaluation. Many of you participated in the Whole Cow Herd DNA project, which netted over 10,000 genotypes. This project allowed our science team to better understand the genomic contributions and relationships of the markers impacting maternal traits like Sustained Cow Fertility (SCF), […]


DNA Request Updates

April 6, 2020

As families and businesses across the country continue to adjust to remote work, the American Hereford Association (AHA) has a few updates regarding how this transition is affecting requests for DNA. Neogen®/GeneSeek® is adapting like all businesses through this critical time and is continuing to provide DNA service. However, due to the current circumstances, it […]


Mershon Cattle Makes Fall 2019 Breeding Decisions

December 19, 2019

Mershon Cattle LLC is a commercial cattle operation with a retained ownership-to-harvest program located in Buckner and Appleton, Mo. Mershon Cattle is an award-winning operation and was named the Beef Improvement Federation Commercial Producer of the Year this past June. The Mershons are passionate about growing their community and bettering the beef industry. Mershon Cattle […]


Hereford Innovation Drives Improvement

December 11, 2019

American Hereford Association efforts drive improvement and draw ranchers “home to Hereford.” KANSAS CITY, Mo. — The year 2019 was one of innovation for the Hereford breed. During its Annual Membership Meeting and Conference this fall in Kansas City, the American Hereford Association (AHA) shared how an emphasis on information — and its community of […]


Fall 2019 Gold TPR™ Breeder Recognition

October 3, 2019

Fifty-one Hereford breeders achieved the Gold TPR™ (Total Performance Records) status for fall 2019. Established in 2005, the program recognizes breeders who participate in the American Hereford Association’s (AHA) Whole Herd Total Performance Records (TPR™) Program and go the extra mile. Gold TPR™ Breeders collect data at all levels of production and report data in […]


Prove the worth of your genetics with the hereford feedout program

September 26, 2019

The American Hereford Association (AHA), in collaboration with HRC Feed Yards, is gearing up to provide a Hereford Feedout Program this fall for purebred and commercial cattlemen alike. Along with many other benefits, this program will provide a great opportunity for participants to gain a deeper understanding of the cattle feeding industry through first-hand experience. […]


Identifying Genetic Markers to Predict Eye Pigment

September 12, 2019

The American Hereford Association (AHA) is collaborating with David Riley, Ph.D., Texas A&M, and Dorian Garrick, Ph.D., Massey University, New Zealand, to identify genetic markers to predict eye pigment and its potential relationship to eye disorders. Previous research suggests markers may exist that could assist in predicting an animal’s eye pigment. The first step to […]


Olsen Ranch Selects Bulls for 2020 Calf Crop

August 22, 2019

Olsen Ranch, Harrisburg, Neb., a National Reference Sire Program (NRSP) test herd partner, has selected 15 sires for its 2020 breeding program. This year’s sires are: 43910830 – SCHU-LAR ASSET 36F 43904896 – EFBEEF A250 TESTED F294 43800218 – CL 1 DOMINO 710E 1ET 43894968 – SHF FORESIGHT B413 F158 43934356 – JCS 1321 MARK […]


Research Study Favors the Baldy Female , courtesy of OSU animal scientists

February 22, 2019

Weight gain is almost a national obsession the first few months after the new year, and while humans may be most interested in dropping pounds, cattle breeders are more concerned with helping cows maintain a good body weight at a reasonable cost. “In this experiment, we set out to determine if we could potentially reduce […]