Kyle Caldwell of Midlothian, Texas, will join the Certified Hereford Beef® team June 30 as an account manager. In this position he will represent Hereford farm and ranch families across the country and will aid in serving retail and foodservice locations throughout the nation.

Caldwell brings years of cattle industry experience stemmed from growing up on a family commercial cow-calf operation and five years of meat industry experience to the brand. He has a passion for service, education and desire to further the reach and influence of the values that the American Hereford Association has represented for nearly 140 years.

“I am excited to be working with foodservice and retail professionals across the nation to enhance their product offerings by promoting Hereford beef products,” Caldwell says. “I look forward to meeting and working with people on all sides of the industry from producer to consumer.”

Caldwell completed his undergraduate degree from Texas Tech University in animal science, while concentrating in meat science. Most recently, Caldwell graduated from Texas A&M with a master’s degree specializing in meat science and food safety. During his graduate research he also coached the 2019 meat judging team.

“Kyle’s unique perspective on the beef industry will be an asset not only in the marketing of meat products to restaurants and retailers, but also in the development of educational materials for programs such as the CHB University Meat Labs,” says Amari Seiferman, Certified Hereford Beef president and CEO. “We are excited to have him help further advance the brand.”