The deadline for the July Hereford World, the 94th Annual Herd Bull and Reference Edition, is rapidly approaching.

Here are seven reasons why every Hereford breeder will find value in an advertisement:

1. The Hereford World, herd reference issue, contains both the Hereford Register and the Hereford Handbook, the official resource guides for all American Hereford Association (AHA) members. The addition of both publications increases the shelf life of the magazine and provides optimal exposure for advertisements. Allow new breeders to find your herd in the largest, and most popular Hereford industry publication of the year.

2. The Hereford World reaches the largest Hereford audience in the country. More than 5,750 AHA members, Hereford enthusiasts and cattlemen will receive a copy of the herd reference issue this year.

3. The true added value for seedstock is the marketing of genetics, which yield premiums over commercial market values. Enhancing your audience base with print marketing will help increase exposure and add value to your cattle come sale time. Advertising in the Hereford World will increase exposure, value and marketability for herd sires and their progeny.

4. The Hereford World is sent to a target market for your business: Hereford breeders, commercial producers and junior members.

5. A new addition in 2017: Hereford breeders can combine advertising in the July Hereford World and in the Junior National Hereford Expo (JNHE) show program. This combination allows producers to receive double the exposure. The National Junior Hereford Association (NJHA) is one of the largest junior livestock associations in the country and the 2017 JNHE in Louisville, Ky., is expecting to have more than 800 junior members exhibiting and thousands of juniors, parents and Hereford enthusiasts attending the show.

6. The Hereford World offers flexibility with advertisement creation and placement. Producers can have the Hereford Publications Inc., graphic artists design their advertisement, or they can build their own.

7. The Hereford World is tried and proven printed media, which leaves a lasting impression with customers.

To place your ad in the July Hereford World issue, contact your AHA field representative or Alison Marx, Hereford World advertising coordinator, at amarx@hereford.org or 816-218-2284.