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New Partnership Expands Hereford Market Opportunity

June 1, 2022

The American Hereford Association and Jake Drost of JRD Cattle Co., Klamath Falls, Ore. recently formed a unique partnership, whereby Drost will serve as an independent order buyer matching buyers with sellers of Hereford and Hereford-influenced feeder cattle.

“Hereford genetics add cattle-feeding value through feed efficiency and carcass quality,” Drost says. “However, here in the West, buyers are sometimes unable to reward the added value because of numbers and how cattle are assembled. I aim to bridge that gap and provide producers of Hereford and Hereford-influenced feeder cattle with increased market opportunity.”

Drost grew up in the cattle business and maintains a passion to continue learning how specific traits and management practices impact cattle feeding performance and end-product merit

As an AHA commercial marketing partner, Drost will continue to build AHA’s relationships within the cattle feeding sector, while helping market producers’ cattle. He also will help producers broaden their knowledge about the gamut of variables driving feeder cattle value.

“The American Hereford Association is excited to announce this innovative partnership,” says Jack Ward, AHA executive vice president. “Jake’s experience adds momentum to our quest of helping producers capture more value for Hereford and Hereford-based genetics.”

Drost can be reached at or by (806) 884-5426.


The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries — Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) — provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research. For press releases and photos, visit