East Side Farm hosts FoodPRO Distributor Sales Team for Farm Tour

July 7, 2021

A farm tour and sales meeting were held May 14 at East Side Farm in Frederick, Md., for Certified Hereford Beef’s foodservice distributor partner FoodPRO.

Ty Ragsdale, CHB brand manager, Matt Cole, FoodPRO director of sales, and Jay and Shelly Stull, owners of East Side Farm worked to host the event to educate the FoodPRO sales team about Hereford cattle and how management practices translate into high quality beef.

“The meeting was a huge success because of the learning opportunity it provided our sales team to experience the farm-to-table experience up close and personal,” said Cole. “We hope to bring customers to this beautiful facility in the future to solidify their belief in the quality of CHB and the Hereford breed.”

FoodPRO is a longtime partner of CHB and one of the brand’s largest distributors.

“The FoodPRO sales team does an outstanding job in promoting CHB to their customers in the Virginia, Maryland, and DC markets,” said Ragsdale.

For lunch, attendees enjoyed delicious CHB burgers donated by National Beef Packing Company and prepared by Chef Dustin Stone of FoodPRO.

The CHB team continues to coordinate similar events for foodservice and retail partners to showcase passionate Hereford cattle producers and their dedication to the CHB brand. If you are interested in hosting a farm tour in your area or participating in a producer spotlight, please email info@herefordbeef.org or call 816-842-3758.