Hereford Night National Hereford Sale Reaches New Heights

February 2, 2021

OKLAHOMA CITY ­­­— The display carousels were abuzz and a large crowd watched eagerly as the Hereford Night National Hereford Sale topped off activities on Saturday night, Jan. 9, at the 2021 Cattlemen’s Congress in Oklahoma City. After the final strike of his gavel, auctioneer Joe Goggins sold 36.08 lots averaging $17,385. The sale featured 10.08 bull lots averaging $29,489, 10 female lots averaging $9,425, seven bred females averaging $15,036 and nine pick lots bringing in a $14,611 average.

Topping the sale was Lot 16 consigned by Bar Star Cattle, Musselshell, Mont., with Bar Star Fresh Prince 018 ET from the reserve champion junior bull calf pen-of-three. This popular lot commanded a bid of $107,500 and sold to Ye Ole McDonald Farm, Grand Rapids, Mich. Thirty-three buyers claimed 33 semen packages.

Buck Cattle Co., Madill, Okla., consigned Lot 29 with BK BH Fast Ball F102 ET. The CRR 719 Catapult 109 son sold for $54,000 to Chapman Ranches LLC, Mannsville, Okla. In addition, 14 buyers claimed 14 semen packages for a total of $14,000.

Nelson Hirsche Purebreds, Del Bonita, Alberta, consigned Lot X with a B&C Stock Option 6026D ET son, GH SO Blockbuster ET 170H. One-third interest was sold to Alberta’s Dallas Farms, Stihl Farms and Johnson Farms for $50,000.

Lot 12 — an NJW Long haul 36E ET daughter bred to BG LCC 11B Perfecto 84F — was consigned by Next Generation Genetics, Endeavor, Wis. This female went to MGM Polled Herefords, Hartford, Wis., for $30,000.

Consignors Atkins Herefords, Tea, S.D., and JDH Herefords, Lake Benton, Minn., brought the top-selling open female to the sale ring. Selling as Lot 2, this daughter of H Montgomery 7437 ET went to Hoffman Herefords, Thedford, Neb.; Upstream Ranch, Taylor, Neb.; and Harrison Livestock, Montague, Calif., for $28,000.

Hoffman Herefords, Thedford, Neb., received a $30,000 bid for its Lot 6 pick-of-fall heifer calves. Jamie Moore, Piasa, Ill., took home this pick.

After the final bids were tallied, 36.08 lots brought $627,250 to double last year’s gross sales. The American Hereford Association thanks Sam Eck and W-W Manufacturing, Thomas, Okla., for supplying the sale ring, and the Cattlemen’s Congress crew for setting a great sale arena and their second-to-none hospitality.

“A big thank-you goes out to the consignors for bringing an elite set of Hereford cattle and genetics to the national Hereford Night sale in OKC ,” says Joe Rickabaugh, AHA director of field management and seedstock marketing. “This sale sets a pace in the Hereford breed and the credit goes to the consignors year in and year out. We greatly appreciate the buyers and all the sale attendees who continue to support this event.”

For more information about the sale, contact Joe Rickabaugh at 816-842-3757 or