November 17, 2020
KANSAS CITY, Mo.— Together, Hereford producers, brand partners and loyal customers celebrated 25 years of the Certified Hereford Beef® (CHB) brand in 2020. Among the world’s great beef brands, Certified Hereford Beef is found in the nation’s best restaurants and retailers. The brand’s commitment to rich heritage and uncompromising dedication to the Hereford breed have allowed its product to meet and exceed consumer expectations.
“The Certified Hereford Beef team is proud to celebrate a brand that continues to evolve and accommodate the demands of consumers worldwide,” says CHB President and CEO Amari Seiferman. “Our commitment at Certified Hereford Beef is to thoughtfully and strategically build a brand that will continue to grow for future generations to add value to Hereford genetics.”
In 1995, the American Hereford Association created the Certified Hereford Beef program to carry forward the time-honored tradition of tender, juicy and delicious beef. As Hereford earned a reputation as an ideal breed to produce the perfect steak, CHB brought that quality into the homes of American families.
With consumers adopting high standards for quality in a competitive marketplace, the Certified Hereford Beef brand works strategically to meet their demand and push the beef industry to new heights. Paying close attention to the consumer, the brand has updated and improved its specifications — notably moving to a premium program focused on cattle that achieve upper two-thirds USDA (United States Department of Agriculture) Choice or higher.
“The creation of the Premium line has allowed CHB to compete with top brands in the industry,” Seiferman says. “It is important to be a trusted source for a quality product, not only to promote the brand, but also to help our customers grow their business.”
With 7 million head harvested and a total of 900 million pounds sold, the brand continues to provide a growing opportunity for rural America and a safe and wholesome product for families everywhere. Cattle ranchers recognized long ago that great beef comes from great cattle. Together, we celebrate 25 years of the brand committed to quality and the cattlemen and women who supply it.