Certified Hereford Beef Shines at DakotaFest

September 9, 2019



The South Dakota Hereford Association (SDHA) and Certified Hereford Beef® brand were once again well represented at DakotaFest – the largest farm show in the Dakota’s — drawing farmers and ranchers from across the upper Midwest to network, learn and grow their farming and livestock operations.

For nearly 20 years, the SDHA has served ribeye sandwiches at the annual event, hosted Aug. 20-22 in Mitchell, S.D. This year was no different, with more than 10,300 Certified Hereford Beef ribeye sandwiches served to attendees.

More than 4,800 pounds of Certified Hereford Beef were used to create the sandwiches for the event, and it took 79 volunteers from the SDHA to operate the sandwich stand.

The team tasked with grilling the ribeyes for attendees made multiple comments on the outstanding quality of the CHB ribeyes throughout the event, explained Abbie Cribbs, SDHA manager. They were specifically impressed with the marbling and tight trim specs of the beef, she says.

“DakotaFest is a great annual event for the SDHA members and is a testament to the Team Hereford spirit in South Dakota,” says Pete Atkins, American Hereford Association president. “The quality of the CHB steaks is phenomenal and they are truly a highlight for many visiting DakotaFest. Many attendees commented they would not miss a visit to the SDHA booth. This speaks volumes for the quality of the CHB product and quality of the Hereford breeders who make this event a success.”